As leaders on the cutting edge of higher education advertising, we at PlattForm thought it was high time to "step up" and put up a blog. So we did, and here it is!
We have spirit, yes we do…
Few people ever forget those wonderful days in high school when you were actually encouraged to dress up like a buffoon and parade around the halls like a billboard for school spirit.
You rocked out on Manic Monday and reminisced on Way-back Wednesday. Your deviant behavior has not escaped our all-seeing eye – and we have pictures to prove it.
The joy of the Internet is that things change at the speed of light. Unfortunately, that’s the curse of the Internet as well. Let's add the fact that we're in the advertising business, which changes at a rate slightly less than the speed of light. The marriage of the two makes for a very "invigorating" work environment here at PlattForm.
The poster has come down now, a casualty of the company rec room remodeling. But it was up for the better part of three years, looking down on all meetings of PlattForm’s management team, training sessions, department meetings and impromptu brainstorms. Both the date and event had long since passed: Kiss. The Dynasty Tour. June 25, 1975. Hartford, Connecticut. Tickets $10.
The original band members. Gene, Paul, Peter and Ace. In full make-up. Watching over corporate PlattForm. That, in essence, is the brilliance of this company.
Almost every day is a party at PlattForm, but with the arrival of spring, things are really heating up. Spring fever has hit with full force, evidenced by the appearance of flip-flops, shorts, capris and t-shirts. A few PlattFormers are sporting new tans (hmmm ... spray on, perhaps?) and outdoor lunches and meetings are becoming more common.
About a year ago – around the time Charlie and the Chocolate Factory came out in theaters – Michael Platt had what many PlattFormers consider to be his BEST IDEA EVER. Buy a bunch of candy. Put it in a wagon. Wheel the candy around to the masses. And then watch the fun unfold.
It comes every week without fail … Hump Day. And with it the midweek blahs. I'm talking about the feeling you get when your body realizes there is too much week left before your next weekend. It can be downright depressing if you give in to it.
Remedies for midweek blahs were few and far between. Imagine everyone's surprise when famed Web Master Wade discovered Buzzword Bingo! It successfully vanquished Hump Day from the vocabulary of the Interactive team.
My last entry extolled the effort PlattForm puts into ‘training and developing’ and what a great benefit it is for PlattFormers. That got me to thinking about some of the other “free” benefits that come just from working here. Now to put this into perspective, a previous agency that I worked for (which will go unnamed) touted the benefit of “having all the hot coffee you can drink.” (Seriously). So maybe my bar is set exceedingly low . . . or maybe that was just another era. . . nevertheless, as I look around, there’s a lot more than hot coffee to brag about here.