When clients visit PlattForm – they always say the same thing: “Wow! Impressive!” That’s probably because once they get to lovely Olathe, Kansas, they are perhaps expecting an abundance of farm fields.
There is probably one thing uniting all the people who work at PlattForm: dedication – to the final product, to our clients, to the individuals who make the decision to improve their lives through higher education. But all this dedication means nothing unless it is communicated to our clients. That’s why the people who make up the Client Services department are so incredibly important – they represent the more than 350 people working here.
They are the face of PlattForm.
You can’t escape color. Color is skillfully employed everywhere we look, from restaurants to ads to clothing. It’s long been shown to influence the moods of its viewers, whether we realize it or not.
The mood-altering effects of color are temporary—the body has an initial reaction, but will return to normal after the mind regains its equilibrium. In the advertising world, though, people don’t stick around long enough to regain their equilibrium, so those initial reactions are extremely important for us to consider.
Ever heard of Stacey Halprin? While you may not instantly recognize the name – trust me -- she’s thisclose to becoming a household name. Now if you watch Oprah (which I do, religiously) you know EXACTLY who she is. Starting in 1987, Halprin has been featured on Oprah several times talking candidly about her lifelong struggle with obesity. And all the B.S. that goes along with it. Last week while on assignment, I got the chance to interview her. And let me just tell you … I’m still in afterglow.
It’s time to return to the basement for the second in our series of posts on the Media department. Grab your flashlights; we’re off to find out more about PlattForm’s Media Buyers.
With backgrounds in media sales for magazines, television stations, newspapers and more, our Buyers have a wealth of knowledge and experience on both sides of the advertising spectrum. This gives them a leg up when negotiating for the best rates for our clients.
This experience also allows our Buyers to think up new ideas and areas to test, form research, and offer inventive suggestions.
In my two previous posts, I’ve ranted . . . well, not really ranted – that’s not my style … but I’ve stated very strongly my belief in the correlation between student Retention and employee retention. And how do we retain those key employees? I believe there are dozens of factors, but research by the Gallup Organization points to expectations, recognition, and growth as three of the most critical factors linked to employee retention. (See my posts on expectations and recognition.) This post wraps up the series by focusing on growth.
For someone who has her nose stuck in spreadsheets all day, Ruth in Accounting still seems pretty personable. She’s a fabulous employee with years of professional experience. She’s a whiz with numbers, and her written reports are fairly well put together. So, naturally, you’ve assigned her the responsibility of leading your career college’s PR efforts.
I’m taking my daughter to school yesterday. We’re stopped at a stoplight. The passenger in the car ahead of us rolls down the window. She tosses a plastic CD case out of the window into the yard of the residence they happen to be in front of. The light turns green. They drive off.
As we’ve begun to successfully build our Direct Mail department here at PlattForm over the past few years, it has been such a pleasure to watch our successes build and grow into a fully functioning direct-response lead generation alternative. We are now really beginning to pick up steam with our successes like never before!
Who cares about gluing vitamins to the outside of a bottle? Well, once upon a time …
I was rushing to prepare for our department’s found art show, feeling like a fourth-grader who blew off her science project until the last minute. I was digging through old photos, re-discovering painting supplies I’ve never touched, looking in the pantry and thinking about the nuclear model that Homer Simpson built (with cardboard and macaroni) for a grade-school contest.