February 2007

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Mobilize

Unless you've been living in a cave for the past ten years or so (or maybe even if you haven’t), you know that people can access the Internet through their cell phones or PDAs. While this is a commonly known fact, most companies give little thought to how mobile Internet users will access their web sites. (Web designers, on the other hand, have nightmares about this.) But how many people are actually using the Internet on their phones? What do web sites look like on mobile phones? What web sites are people going to on their phones? Inquiring minds want to know.

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Ask and ye shall receive!

For fun, I just Googled Anna Nicole Smith … I got 70 million hits. I kid you not … 70 million hits in .09 seconds. Seems everyone is STILL talking about this story. This story doesn’t just have legs … it has a torso and a mind of its own.

It cracks me up how everyone has an opinion on this story. Every blogger has a conspiracy theory. And every writer has to put in their two cents’ worth.

So, of course, here’s mine …

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Battle royale

I think the Day Crew and the Night Crew should have a battle to the death … No, seriously, I think it could be fun. Now, granted I work both day and night, so naturally I’m disqualified, because really I love both sides …

But everyone else, well I just think we all know this has been a long time coming, people. And here are 10 reasons why:

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Ugly, but honest PR lessens media disasters

“Spin” is the word most commonly associated with the profession of public relations. “Spin” as when primarily negative news is framed in a positive light (typically when any sort of positive outlook is far from warranted).

The terminology is derived from the old saying "put a spin on it," which typically follows a much more meaningful statement, such as "tell all the employees they are fired ... but be sure to put a good spin on it."

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No more junk mail? It could happen.

I’m sure most of you are familiar with the Do Not Call Registry, but have you heard of the ‘Do Not Mail’ Bill that several states are attempting to pass through legislation? I’m guessing most of you aren’t up-to-speed with that one, but all of us direct mailers are keeping a close eye on the outcome. Why? Because if these pass, I’ll be out of a job – maybe.