By Rebecca Coffindaffer
If you’ve never had the experience of wandering by the QA department and seeing one of the desks completely bedecked with different-colored streamers, allow me to fill you in on a little something: QA knows how to do birthdays.
By Rebecca Coffindaffer
On my way to Los Angeles for my BDay last weekend, I sat next to another writer on the plane. What are the chances? Over several hours and several strong drinks, we played get to know each other … and joked about a number of earth-shattering topics. Things such as how you can either get stuck next to a freak on a lengthy plane ride or you end up meeting someone really cool.
Mercifully, she was cool AND a freak. Most writers are …
At one point she asked me what my motto was … and I looked at her with befuddled bemusement. “My what?” I asked.
We had a team-building outing recently – complete with food, pop culture trivia and some really easy Easter egg hunting. One of the best parts of the day for me was when we all stopped to draw. We had a super-awesome-monster-deluxe box of 2 billion crayons (Okay, technically it was probably "only" 96 crayons. But think back to when you were a kid – that huge box of crayons sure LOOKED like it had 2 billion colors!), literally 100 odd-colored pencils and blank paper.
Little known fact about me … in my spare time, I freelance for a major greeting card conglomerate. And, no, it’s not THE major greeting card conglomerate headquartered here in KC.
I write clever little anecdotes on demand. Then, I bribe one of PlattForm’s crazy print dudes to come up with some catchy artwork and voilá … insta-card … just add paper.
So, what’s the best part of the Monday morning Public Relations meetings? How about dating tips from none other than me, the company’s well-established family man. Back when I used to date (six years ago), it was a different dating environment. Still, I feel I have a lot to offer to my younger colleagues in the Quality Assurance department who sit in on our 10 a.m. rap sessions about ongoing projects.
Communication is part of our daily lives, but in the Media department it IS our daily lives. With dozens upon dozens of clients relying on our expertise to bring in lower costs-per-lead and lower costs-per-start, our communication on the schools we serve is vital, and that’s what makes PlattForm the top direct response agency in the educational sector.
In my previous blogs, I’ve talked about how direct mail can be an effective advertising avenue if used in the right circumstances. For example, postcards can be a gold mine if used to push some sort of event being held by the school (an open house or carnival for example). Now I’d like to push everyone to make sure they are tending to their old leads by remarketing to them.
When you go on the road as much as I do … you learn to expect the unexpected. Plan for the worst … expect the best … as my mom would say.