September 2007

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Bouquets of pencils and new magazines

Submitted by webdesign on Wed, 2007-09-05 15:35

By Kate Curell

It’s hot outside. Hotter than doughnut grease, as the PR department likes to say. And as the dog-days of summer wrap up, I can’t help smiling. Don’t get me wrong – I like the summer. But I really dig the fall.

In the movie “You’ve Got Mail,” Tom Hanks’ character talks about sending a bouquet of newly sharpened pencils because the fall reminds him of going back to school. Plus, he really likes New York in the fall. The leaves changes colors, the weather cools down and there even seems to be a different smell in the air.

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Quantcast: intelligent web reporting for the masses

Submitted by webdesign on Mon, 2007-09-10 15:36

In affiliate marketing, it's important to know how many people visit a site. This helps us figure out which sites to work with – sites that get 10,000 or more unique visits per month usually make much better affiliates than sites that get less than 2,000. The problem lies in actually getting accurate reports on that data. There are a few online web reporting tools that can help us determine these numbers; but there are some fundamental flaws in these tools.

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Google’s universal search: part 1 of 6

Submitted by webdesign on Wed, 2007-09-12 09:16

by Matt Kluemper
The Online Search market is the epitome of the saying “stay ahead of the game.” In the recent past, Google has been the trend setter - coming out with personalized search, blog search, map and image search, even a 1-800 number and text messaging service (Goog 411 ) to stay one step (or more) ahead of its competitors.

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Like fine wine

Submitted by webdesign on Fri, 2007-09-14 08:00

QuikTrip, a local gas station, has an awesome promotion for their premium gas. Posters on the pumps (point-of-pump advertising?) show large gas nozzles with the following text:

Like fine wine, except it tastes nasty.

There’s a couple of interesting things going on in that ad. The humor is obvious (I thought it was hilarious and I laugh every time I think of it, although it got a groan from one guy in my room). What’s more subtle is the fine wine reference.

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You Gotta Fight For Your Right To PAAAAAAARRRRR-TAAAAAAY!

Submitted by webdesign on Fri, 2007-09-21 10:03

By the time you read this … every single PlattFormer will be gorging themselves silly at the Annual Company Picnic. And, then playing a series of outdoor games that require slightly more coordination and motor skills than Britney’s VMA performance.

It’s a festive and yet somewhat forgettable event that’s nowhere near as chaotic and haphazard as, say, PForm’s Annual Holiday Smackdown.

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You can teach old proofers new tricks!

Submitted by webdesign on Fri, 2007-09-28 15:55

So, the proofing department might possibly have a reputation for being sticklers: pretty rigid about our proofing changes and as overprotective as new parents about grammar and language.

Because of that stigma (and, admittedly, it’s at least partially accurate), I’m proud of us for how well we’ve handled the complete overhaul of … well … everything we do in the past few months.