By Andrew Schiller
This is old news at PlattForm, but I now work in our Affiliate Marketing department rather than our Web Design department. (Don't worry—I'm still doing web design work. I'm just doing it for our Affiliate Marketing department now.) Right now, our Affiliate Marketing department brings in 79% of the leads we get for our schools and 32% of our revenue as a company. Pretty impressive for a team of 19 people in a company of about 260 (that's just over 7%!).
I’m pretty sure word-of-mouth was the first form of advertising ever. Think about it… two cavemen are sitting around a raw piece of meat, and lamenting the fact they have to dine tartar. Caveman number three strolls up and in two words, informs them of a fantastic new invention that can solve their culinary woes: “Fire good.” Thus the medium-well steak was born.
We failed – well, sort of.
Last month we encouraged responses to our direct mail blog by promising that our very own Michael Mackie (M2) would dress up like a chicken if we had 10 responses to the question that we posed. It didn’t happen. We ended up with six responses, which is six more than any other blog we have posted. So in a sense, it was a success to actually have some feedback, but how funny would it have been to see M2 in a chicken outfit for a day (as a side note, M2’s reaction when he read the blog was “Cluck Off!”).
By Chandler Domian
I have a bold prediction to make: Vinyl records will outlive compact discs. Believe it or not, many people still listen to records - and I just happen to be one of them. There’s something about the warmth of those analogue tones that stand in such stark contrast to the sterile, digitally-coded bleeps produced by CDs. Many bands/labels still make their releases available on record, although most major retailers like Best Buy and Borders choose not to shelve them (for now).
Last year I had a SLEW of New Year’s Resolutions! Topping the list was to “avoid negativity at any cost.” I was fairly successful in my endeavors. Anyone who knows me in the slightest knows you can’t fake my kind of genuine euphoria … unless chemically enhanced.
This year I’ve decided to have only ONE New Year’s Resolution … and while it sounds simplistic, it’s actually become rather difficult to maintain.
It’s been said that the only constant at PlattForm is change.
One can see this in the small things like the weekly hunt for any given Client Services’ member’s new office, and big things like the semi-frequent promotions and continual process changes.
It’s everything from a battle over e-mail vs. email to taking on entirely new tasks and making them second nature. PlattForm and the people who work here are malleable. We work with challenges and step forward to affect changes that cause ripples elsewhere.
Web Sites for larger schools can be a huge challenge for web developers and the school’s marketing or admissions department. The sheer size of these sites can sometimes make maintaining good usability very difficult. If your school’s web site has become a usability nightmare, a minisite may have its uses depending on your marketing strategy.
Did you know the average consumer uses the public bathroom 3.2 times per evening while out on the town? Imagine the product/service retention that a viewer would have after being exposed to the exact same advertising 3.2 times in just a few hours.
In the world of advertising, generating excitement for a product is crucial. (In my last blog, I talked about testimonials as a way of building buzz.) However, it’s one thing to have the buzz, and another thing entirely to live up to the hype. Being a pop culture junkie, I’ve got two great examples of buzz-worthy properties. One failed to meet the expectations – trust me, they were low – and the other knocked it out of the park.