In the ever-changing interactive environment, in order to stay ahead of the game, our network is forced to set trends rather than follow them. Our partners have made a recent push to experiment with the following lead generation methods.
Google recently introduced a new feature on their search engine results page (SERP) that could have a widespread impact on Pay-Per-Click advertisers. When users search for specific destinations and local businesses (or anything that Google determines is relevant to a particular location), Google now automatically displays these destinations in a map.
With all the recent regulatory happenings in the For Profit education sector, there have been many good questions raised. One making a significant impact is that of website vs. program relevancy; what makes a website a good fit for representing specific curricula? In addition to traffic sources, marketing methods, overall quality, and content, there are a couple other pieces of the puzzle to look at.
Monday morning started the way it usually does for the Affiliate Team. Each member already hard at work by 8:30 AM, trips to the break-room for the requisite coffee fix, and our daily Morning 9 meeting commencing in one of the many creatively themed conference rooms. What was on the agenda? A team recap of the recent trip to New York made by Brian Blancho, Liz Harryman, Bailee Platt, and Megan Roth to attend ad:tech New York. This tradeshow is a great way for PlattForm to stay involved in the industry, develop new partnerships, and foster existing relationships.
In the world of interactive marketing, you have to be quick to respond to new industry trends and updates. Google has definitely kept interactive marketers on their toes recently with updates like Google Instant, local integration, and now Google Instant Preview. These updates can have an impact on search behavior. On November 9th, Google launched Instant Preview.