November 2011 | PlattForm

Client Services plays Jeopardy!

Submitted by mogden24 on Wed, 2011-11-02 11:04

Every month, PlattForm’s Client Services Dept. meets off-site. Getting out of the office lets us step out of the woods so we can see the forest. As part of our meeting, we often invite someone to speak like our founder, Michael Platt and CEO, Dave Admire or recent graduates who remind us why we love our jobs.

In October, off-site organizers, Jeremy Schoen and Kris Saim, decided to switch it up. They led the Client Services staff in a game of Jeopardy! to test our knowledge.

Fresh Content Reigns Supreme

Submitted by Bethany Smith on Mon, 2011-11-07 17:21

You may have heard the phrase “Content is King.” With the latest algorithm update from Google, two modifications aid in content’s ruling power over search results: relevancy and timeliness. With this update, perhaps instead of “King,” a more apropos phrase would be “Content is the Fresh Prince.”

Website Pitfalls

Submitted by Tylor Hermanson on Tue, 2011-11-22 10:33

Some get it. Some don’t. By not getting it, we mean school websites that fall woefully short of websites in other industries when it comes to converting traffic to inquiries. For a quick pick me up, visit the Wayback Machine and type in your school's website. If think your website is bad now, look how far your school has come from the 1990s.

4th and 10. Your game plan for 2012

Submitted by Angie Keiser on Tue, 2011-11-22 11:50

In football, 4th and 10 isn’t such a good thing. It’s time to punt or go for it. But to us, we thought it’s time that 4th and 10 was redefined as 4th quarter and 10 simple things you can do to score big in 2012.

After huddling up at PlattForm and consulting with our playmakers, here are the 10 plays you can implement easily in the 4th quarter for an even bigger impact next year.

Election year’s impact on media spend

Submitted by Justin Gill on Tue, 2011-11-22 13:48

On January 1, 2012, we didn't just celebrate the New Year. It marked the unofficial beginning of the political spending season. Pundits are projecting total political ad expenditures for presidential, congressional and state government elections to approach $6 billion, a staggering figure and far above 2008 levels, despite the fact that only the Republican Party will be holding primary elections.