Legend has it that in the bottom of the fifth inning, in the third game of the 1932 World Series, Ruth pointed to a spot above the center of the Wrigley Field fence, and cracked a home run into that exact spot, leading the Yankees to sweep the World Series.
The timing made it seem even more surreal. The night before, I’d had drinks at a bar inside the Palazzo hotel and casino with Dee Snider of Twisted Sister. Actually, I did the “drinking” while he finished an iced coffee. At lunch the following day, I sat about 50 feet away from Bill Clinton as he spoke about his activities since leaving the White House, which at that time were reading about breakthroughs in neuroscience and the relief efforts he’d led in South America.
In pay-per-click marketing, landing page optimization is a key component of a successful campaign. It is not enough to write compelling ad copy that drives visitors to your landing pages if no one converts into an inquiry. Think about it – if you are paying for a visitor to come to your website, don’t you want the best chance at talking to that visitor and turning him/her into a student at your school?
Are you confident you are managing your interactive campaigns effectively – I mean, really confident? If you’re having even a hint of doubt, keep reading.
We all know the Web is constantly changing, and your marketing efforts should continually be evolving with it. To ensure what you are doing is working, you must effectively monitor and measure results. At PlattForm, we believe in making that as easy as possible for our clients so they can more efficiently manage their time.
As a sponsor of Career College Central, we are excited to help celebrate their five-year anniversary in print and even more excited to help them launch their new website, CareerCollegeCentral.com.
The new website is impressive, with tons of new features and a more intuitive interface. There are more opportunities for interaction than ever before, which is exactly what our sector needs.
In our media-fragmented world and given the diverse audiences institutions serve, articulating your brand can be a challenge.
Consider The Adler School of Professional Psychology, which relies on integrated marketing to ensure the brand message is consistent.
Here’s how Jannie Holland, Director of Marketing, Lead Generation, with The Adler School of Professional Psychology put it: