May 2012

PlattForm named a 2012 Champion of Business by Kansas City Business Journal

Submitted by Melissa Cowan on Tue, 2012-05-01 11:39

LENEXA, Kan. – (May 1, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry, has been named one of Kansas City Business Journal’s 2012 Champions of Business. This is the first year PlattForm, a division of Ad Venture Interactive, is receiving the honor.

The list honors companies that have set the standard for financial performance, industry leadership and community involvement.

Matthew Barnett's picture

Five tips for creating quality content with SEO

Submitted by Matthew Barnett on Wed, 2012-05-02 10:41

The main goal for any website should be a seamless user experience. But what exactly does that mean? User experience is an all-encompassing phrase – it relies on a variety of factors, from site design and color schemes to layout and site structure.

However, one of the most important elements of a website is the content. Great content keeps users on your site and coming back – and it also affects how your site ranks in search engine results.

Brendon O'Neill's picture

"The Hero's Journey" for students

Submitted by Brendon O'Neill on Fri, 2012-05-11 15:40

Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school, enrolling, arriving their first day, getting past their jitters, graduating, and achieving the end result of their hard work: a new career.

PlattForm receives nine Hermes Creative Awards

Submitted by Melissa Cowan on Mon, 2012-05-14 10:24

LENEXA, Kan. – (May 14, 2012) – PlattForm Advertising received nine awards from the Hermes Creative Awards for marketing campaigns in several different categories. Among them, the agency received two prestigious platinum awards for their internal rebranding project and company website.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. This year, there were roughly 4,700 entries from the United States and several other countries.

Mindy Wang's picture

10 quirky search queries

Submitted by Mindy Wang on Wed, 2012-05-16 14:40

Looking at search query reports every month (or more) is an important part of refining our PPC campaigns. Search query reports show us exactly what the user typed into the search field to trigger our ads. They allow us to view which keywords are producing irrelevant clicks, and then remove keywords that are too broad and/or add negative match keywords – for example, adding “dog” as a negative match to a massage campaign ensures our ads won’t show up when someone searches “dog massage.” (Sounds kind of silly, right? But it happens – keep reading.)

Angie Keiser's picture

Getting back to our roots at APSCU 2012 - and what that means to me

Submitted by Angie Keiser on Wed, 2012-05-23 16:57

This is my fifth year of planning PlattForm’s booth and overall presence for APSCU’s Annual Convention – and probably the most exciting. Sure, getting to meet Dee Snider and make a cool music video was great. And who doesn’t love a nice Western theme? But I’m excited about this year because our theme has a BIGGER meaning than ever before. It’s bigger than a celebrity or fun game or drawing. Our theme this year is all about the why. Why we’re here. Why we do what we do. Why we’re in career education.

3 ways to ruin your social media presence

Submitted by Melissa Cowan on Thu, 2012-05-31 15:27

First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.

Are you present?
It’s not enough to just have an account on one (or more) of these outlets. You have to effectively (and positively) engage with your users in order to have a high return on investment.