July 2012

There is an emerging group of mobile users who are making an impact in the marketing landscape. They aren’t defined by age, demo, income or status; they are defined by a set of behaviors, beliefs and traits – and one common love and obsession: their smartphones.

Unlike the everyday user who simply uses their phone for the utility functions, this group of savvy smartphone users take advantage of the technology at their fingertips to find and research schools, making them an ideal audience for education marketers.

LENEXA, Kan. – (July 17, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry, will present at the 64th Annual Pennsylvania Association of Private School Administrators (PAPSA) Conference, held July 25 and 26 at the Sheraton Four Points in Cranberry, Pa.

PlattForm’s Chief Growth Officer, Brad Gibbs, will present “How to Market, Measure and Monitor All Facets of Social Media” during the conference on July 26.

From mom-and-pop stores selling retro candy to schools trying to reach more students, every marketer wants to know the ROI of their marketing efforts. Measuring the ROI of traditional media and even online marketing is one thing, but what about social media? Sure, you can count your number of followers or Likes or monitor the level of engagement of your followers, but the real question is are your social followers actually converting and becoming students? What is the value of social media? That’s the big question that the new Social feature to Google Analytics is trying to answer.