By now, you’ve heard the hype surrounding mobile marketing; everyone is jumping on the mobile bandwagon lately. You may think this is just a passing trend, but in a few years, mobile search will surpass desktop search for the first time ever. If your school hasn’t gone mobile, it’s time to reconsider or fall behind.
There is an emerging group of mobile users who are making an impact in the marketing landscape. They aren’t defined by age, demo, income or status; they are defined by a set of behaviors, beliefs and traits – and one common love and obsession: their smartphones.
Unlike the everyday user who simply uses their phone for the utility functions, this group of savvy smartphone users take advantage of the technology at their fingertips to find and research schools, making them an ideal audience for education marketers.
LENEXA, Kan. – (July 16, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry, will present at the Florida Association of Postsecondary Schools and Colleges (FAPSC) Annual Conference, held July 25-27 at the Turnberry Isle Miami in Adventura, Fla. The agency, a division of Ad Venture Interactive, is also a Champion Sponsor of the event.
LENEXA, Kan. – (July 17, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry, will present at the 64th Annual Pennsylvania Association of Private School Administrators (PAPSA) Conference, held July 25 and 26 at the Sheraton Four Points in Cranberry, Pa.
PlattForm’s Chief Growth Officer, Brad Gibbs, will present “How to Market, Measure and Monitor All Facets of Social Media” during the conference on July 26.
From mom-and-pop stores selling retro candy to schools trying to reach more students, every marketer wants to know the ROI of their marketing efforts. Measuring the ROI of traditional media and even online marketing is one thing, but what about social media? Sure, you can count your number of followers or Likes or monitor the level of engagement of your followers, but the real question is are your social followers actually converting and becoming students? What is the value of social media? That’s the big question that the new Social feature to Google Analytics is trying to answer.
LENEXA, Kan. – (July 30, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, announced today that it acquired four new website properties from McNeely Media, owned by trucking industry veteran Tom McNeely.
Here is a terrifying thought for anyone who is a fan of the movie “Back to the Future Part II:” The year future Marty McFly travels to is 2015. That is now less than three short years away, and we still don’t have hover boards or flying cars. Something has clearly gone horribly wrong in the time-space continuum.