‘Tis the season to be jolly! And ‘tis the season for…Direct Mail? Yes, I know its holiday season and it’s hard to focus on anything past Christmas and New Year’s, but let’s face it, if you’re not planning your first-of-the-year direct mail drops, then put down that egg nog and get on it. It’s not too late to get those January drops planned, out the door and in your potential students’ mailboxes.
Remember that in our business, we’re...
Okay … Thanksgiving is officially over. Thank God! There’s something to be thankful for, indeed.
Now, however, our attention should turn to the most important day of the year … The PlattForm Annual Holiday Extravaganza on December 15. Chrismakwanzukah? Who cares!
It’s the one time of the year you get to hang out with your fellow work-brethren in a sociopathic and painfully politically correct boozefest. It’s AWESOME!
For...
I was just commissioned to make a bad site. No, it’s not that we have a client with no taste—this one is intentionally bad. Our Video department is making a promotional video to show how our web development teams can improve web sites. To tell the truth, though, I’m actually a little happy about this project. My time in web design has taught me quite a bit about what makes a bad web page, and I finally get a chance to show the public how bad...
I knew this guy named Mike “The Hammer” who, as the story goes, didn’t earn his nickname because of his carpentry skills. The Hammer was a regular at the driving range I worked at as a teenager. The driving range was on First Avenue in Forest Park, Illinois. It was across the street from the...
At the entryways of department stores and other retailers, the charitable groups are out. They are braving the dropping temperatures to ring bells and watch buckets fill with change and the occasional folded bill.
Most people consider the holiday season the time to give, but it’s that way around our office regardless of the season. And it’s a good kind of giving that comes through no obligation or pressure – with no incentive except...
As a former newspaper editor, I loved and hated the weeks before and after the Thanksgiving, Christmas and New Years holidays. Employees at government offices and corporations headed out of town for the holidays and with them went our news stories. Instead of the flood of people wanting coverage for their events, we were left with more of a leaky faucet that barely drip-drip-dripped onto our editorial calendar.
On one hand, it gave me...
Last week I had a RIVETING assignment in Sacramento … riveting only because I got the chance to hang out with my best friend Deirdre, a TV anchorwoman who lives in Sac Town.
Now, I know a lot of people. Most I merely tolerate. But only a handful do I actually call “friends.” And only one or two do I call BEST friends. You know the kind I’m talking about … Deirdre is my kindred spirit. Deirdre is the only one I call on in...
Lots to do? Feel like there’s not enough time to get it done?
Yeah, me too. But not in a stressed-out, buried-under-a-pile-of-papers way. What’s on the to-do list? A Thanksgiving potluck that started as just something for Print and then bubbled over into three or four departments and counting. (I’m bringing sausage-apricot stuffing.)
Oh yeah – I’ve got to finish that blog entry!
And, along with the normal docket...
Unlike a field of dreams, college students don’t simply come to your school once you’ve built it. With hundreds of schools to choose from, all offering similar programs for relatively the same cost, students have to make a personal connection with your school if they’re going to enroll. To make these connections you’ve got to do something to get them in the door – something to give them a chance to see, experience and react to what you have...
Need an advertising avenue that allows you to cater to a specific demographic? Not having any luck targeting your specific audience through television, radio or newspaper? Maybe it’s time to turn your attention – and dollars – to Direct Mail.
Let’s say you’re trying to reach single, Hispanic females who are interested in a career in medical assisting. Chances are, you’re going to have better luck finding these individuals buying a...