Unlike a field of dreams, college students don’t simply come to your school once you’ve built it. With hundreds of schools to choose from, all offering similar programs for relatively the same cost, students have to make a personal connection with your school if they’re going to enroll. To make these connections you’ve got to do something to get them in the door – something to give them a chance to see, experience and react to what you have...
Need an advertising avenue that allows you to cater to a specific demographic? Not having any luck targeting your specific audience through television, radio or newspaper? Maybe it’s time to turn your attention – and dollars – to Direct Mail.
Let’s say you’re trying to reach single, Hispanic females who are interested in a career in medical assisting. Chances are, you’re going to have better luck finding these individuals buying a...
1. We have a candy cart that goes around giving candy to everyone on Tuesdays. Candy = sugar = creativity.
2. We have 17 years of experience in the college advertising industry, which means we rule.
3. We’re a full-service ad agency with experience in making all of the elements work together in harmony. We’ve integrated e-mail marketing into our direct mail campaigns, for instance, to increase their effectiveness.
4. We...
I would imagine there are more effective ways to wind down after a hard day’s work, but I do it by watching three kids wrestle in the space between the television and the couch. The sounds of the TV usually fall deeply into background noise while the conversation I try to carry on with my wife sputters along to the pace and volume of the children.
But when the Michael...
I went to the Heartland Emmys last weekend in Denver with my oh-so amazing editor Jason Kerschner. The two of us somehow managed to score PlattForm’s first ever Emmy nomination … for a video PlattForm produced for a local charity, SAVE, Inc., which provides housing to men, women and children living with HIV/AIDS.
It’s amazing to see how the lessons we all learned as children on the playground can reward us later in life.
For Monica Caldwell, a Senior Proofreader at PlattForm, the lesson that paid off the most for her was learning how to make friends. She said...
Typing typing typing typing...typing…still typing. If I keep doing this, an idea will come…not yet…typing…nothing…more typing…dots…typing…ah, yes, there we are.
Being an idealess writer is very painful. The official writers’ term for being dumb or stumped is called being “blocked.” I rather like this term because I often think of being blocked,...
I’m vain. I’m shallow. I’m narcissistic. And those are my good qualities. So it’s no wonder I commandeered a mobile airbrush spray tan van to come to PlattForm this week and turn everyone into Malibu Barbies and Malibu Kens.
Oh, and did I mention this week was Homecoming Week? Aaaaaand we’re having...
Even before I started working here, I knew PlattForm was a different kind of advertising agency—I could tell that just by looking at their web site. Knowing this, I didn’t bother to tuck my shirt in for my job interview. (Looking back, that was probably a bad move, but they still hired me.) The woman who interviewed me was wearing jogging pants and a sweatshirt and had her hair back in a loose ponytail. The connection wasn’t made on first...
I, for one, am always saying stupid things. Mercifully, it’s usually to myself – so I rarely get grief over it. But Lord knows, if someone says something stupid in my department I am the FIRST person to chastise and subsequently mock them.
In fact, several years ago I had the brilliant idea to post a board in our hallway. It’s called the “Quote of the Day” board … and it’s usually filled to the brim with random idiocracies. (I...
