Americans love their smartphones with a burning, fiery passion. More than half of the country owns one, and these devices are capable of doing some truly remarkable things for us. However, one trick in particular is increasingly becoming a game changer for both advertisers and consumers. This feature involves changing reality, which is less dangerous to the fabric of the universe than it initially sounds.
Augmented reality (AR)...
“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.
I do think that radio can be effective in generating a response. But radio campaigns need to adhere to response-driven rules. Otherwise, they will not be successful in driving cost-efficient inquiries and enrollments.
Here are three...
Facebook, Twitter, YouTube, Pinterest, LinkedIn, Foursquare, Yelp, Instagram … you scared yet?
If so, don’t worry – you’re not alone. It’s a pretty scary social world out there! Just take a look at a friend’s email signature and you’ll likely find any number of social media icons where you too can join in the social media fun. But as a business, “joining in the fun” is not as easy – or as fun – as it sounds.
As you...
In all honesty, it’s fairly easy for just about anyone to set up a basic pay-per-click (PPC) campaign. Then again, it’s also easy for anyone to sit down at a piano and hit a few notes – but without experience or training, hitting random keys isn’t the same as making beautiful music.
Building a strong PPC campaign is like trying to create and perform a symphony: A tremendous amount of hard work, creative thinking and skill goes into...
Here is the truth: It’s relatively easy for just about anyone to set up a basic pay-per-click (PPC) campaign. Then again, it’s also easy for anyone to sit down at a piano without any training and hit a few notes – but that doesn’t mean they would, or should, be making music.
The argument could be made that building a strong PPC campaign is like trying to create and perform a musical arrangement. A tremendous amount of hard work,...
LENEXA, Kan. – (Oct. 22, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment-solutions provider for the postsecondary education industry, will host an invite-only edu Marketing Summit, held Oct. 24-26 at the InterContinental Kansas City at the Plaza. This is the first year PlattForm, a division of Ad Venture Interactive, has hosted this event.
In order to keep schools at the forefront of...
LENEXA, Kan. – (Oct. 16, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment-solutions provider for the postsecondary education industry, will present at the Missouri and Kansas Association of Private Career Colleges and Schools (MAPCCS and KAPCCS) Fall Conference, held Oct. 18-19 at Harrah’s Hotel and Casino in North Kansas City, Mo.
The presentation, “Death of the Desktop: Shifting Your...
LENEXA, Kan. – (Oct. 15, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment-solutions provider for the postsecondary education industry, is donating $1,100 to the Imagine America Foundation (IAF) on behalf of its client, Medtech College. The donation will go to the Imagine America Scholarship and Award Programs, which provide scholarships and other financial assistance to high school seniors...
This will be a two-part overview of the book “Imagine: How Creativity Works.” First, I will focus on how you as an individual can use the book. Part two will be about how you can use what you’ve learned to improve your company through collaboration. Keep in mind this is being written from the perspective of someone working in a creative department, but I believe all of us can use the information.
Why read it?...
