My name is Becca, and I am a junior at the University of Kansas studying Strategic Communications. I just finished my first week of my internship at Plattform Advertising, and I have already learned so much.
I was very nervous on my first day because I was overwhelmed by how many employees there are, and I had no idea who I was going to work with.
As the first day came and went, I quickly realized that it was unnecessary for...
LENEXA, Kan. – (June 4, 2012) – PlattForm Advertising was lauded with six creative awards from the 33rd Annual Telly Awards. The agency received five bronze awards and one silver, the highest honor, for the development and production of several clients’ television commercials and a video for the nonprofit Kansas City Autism Training Center.
The Telly Awards honors excellence in film and video productions;...
Sometimes, when I want to pretend like I’m a grizzled, old veteran of the digital era (I’m not), I like to look back and think about the old-school Facebook and how far things have come. I remember the days when the news feed didn’t exist, when you couldn’t tag friends in any incriminating photos and when there was no such thing as a “Like” button. There was no Farmville, no check-ins, no chat and no moms asking about wall posts...
First, it was Facebook. Then, Twitter. Now, Pinterest. What’s next? The endless supply of social media channels can feel overwhelming – especially when you consider that millions of people use them daily. And the majority includes your target audience.
Are you present?
It’s not enough to just have an account on one (or more) of these outlets. You have to effectively (and positively) engage with your...
This is my fifth year of planning PlattForm’s booth and overall presence for APSCU’s Annual Convention – and probably the most exciting. Sure, getting to meet Dee Snider and make a cool music video was great. And who doesn’t love a nice Western theme? But I’m excited about this year because our theme has a BIGGER meaning than ever before. It’s bigger than a celebrity or fun game or drawing. Our theme this year is all about...
Looking at search query reports every month (or more) is an important part of refining our PPC campaigns. Search query reports show us exactly what the user typed into the search field to trigger our ads. They allow us to view which keywords are producing irrelevant clicks, and then remove keywords that are too broad and/or add negative match keywords – for example, adding “dog” as a negative match to a massage campaign ensures our ads won’...
When it comes to following up with an inquiry, don’t wait: The most significant factor for converting inquiries to enrollments is making live contact quickly – the more quickly you respond, the more likely the inquiry will convert.
Our research and experience* indicate calling an inquiry:
LENEXA, Kan. – (May 14, 2012) – PlattForm Advertising received nine awards from the Hermes Creative Awards for marketing campaigns in several different categories. Among them, the agency received two prestigious platinum awards for their internal rebranding project and company website.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design...
Storytelling is a major part of my role as a content developer. I approach each piece with the goal of inspiring prospective students to visit their imaginations and visualize living better lives as the result of education; I want them to imagine contacting a school, enrolling, arriving their first day, getting past their jitters, graduating, and achieving the end result of their hard work: a new career.
To do this, I need to...
The main goal for any website should be a seamless user experience. But what exactly does that mean? User experience is an all-encompassing phrase – it relies on a variety of factors, from site design and color schemes to layout and site structure.
However, one of the most important elements of a website is the content. Great content keeps users on your site and coming back – and it also affects how your site ranks in search engine...