We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that next step to enrollment. That’s really where our passion comes from, and that passion is what pushes us to do great work.
We put a lot of ourselves into what we do...
“Work smarter, not harder.”
As a marketing writer, I live by this phrase. I have to. Creating a solid piece of content takes time, and more often than not, I won’t write just one email or press release for a certain event, service or promotion; I will likely need to write multiple emails and press releases, a landing page or mini-site, social media updates, a blog – the list goes on. It would be crazy (and nearly...
Folded neatly on the desk at the front of the classroom is a stack of comforters stripped from my children’s beds. Against the dry-erase boards and the cold projection of the PowerPoint slides, the blankets offer a contrast of color and personality to the corporate scene: Paisley purples and blue swirls, lavish pink backdrops for Hello Kitty caricatures and major league baseball caps seemingly falling through the soft cotton topside.
...This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has worked in various departments of higher education – from admissions and student services to...
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed us to provide more than marketing solutions (though we do that, too).
This summer, we’re holding our first-ever higher education forum, InnovateEDU: Igniting change...
Budgeting in times of decreased budgets and increased expectations
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has...
Americans’ love affair with television hasn’t completely fizzled, but many consumers are … well, seeing other screens. As new and diverse platforms have emerged, like smartphones and tablets, we have become multi-screen consumers. We seek information using many different devices, and we interact with brands through many different platforms: social media, online advertisements, digital platforms, such as Hulu and YouTube, which allow viewers...
As a writer, many people would consider me a creative type, as if creativity is an innate quality that is always present. For some extraordinarily gifted people, this is probably true. I remember a college classmate who explained how he learned to play music: He could hear a note and “see” a color in his head, and that connection allowed him to create entire songs.
I am not one of these people. And if I were to guess, I’m in the...
As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next year?
At PlattForm, we not only monitor current industry trends, but we also use our expertise to determine what’s next. From this knowledge, we’ve put together...
It was supposed to be a simple trip to the grocery store. But as I made the journey home with a trunk full of food, I realized I had a problem. Namely, my car was no longer accelerating. This was especially troubling because my left turn was interrupted right in the middle of a busy intersection.
I frantically searched for a solution, and after much struggle (and a few choice words), I somehow managed to get the car off the road...
