Fueled by explosive sales from smartphones and tablets, the market for mobile advertising continues to grow at an incredible pace. This year, mobile advertising spend is expected to reach a staggering $11.4 billion, with no signs of slowing down. However, such rapid growth for mobile has brought a unique set of challenges for advertisers, since until recently the tools to measure the effectiveness of mobile campaigns have struggled to keep...
All you have to do is take a quick count of white earbuds to realize silence may not be golden after all. With the explosion of Internet-enabled smartphones, the Internet radio audience is growing rapidly. While portable music isn’t exactly a new concept, the ability to effortlessly stream a mobile soundtrack to our lives is, and consumers are increasingly shifting their listening habits from terrestrial radio to online streaming.
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South by Southwest (SXSW) is an annual series of conferences and festivals celebrating a unique combination of music, film, technology and interactive media. Located in Austin, Texas, the festival is known for bringing together industry leaders of emerging tech and showcasing some of the hottest gadgets, software and trends. In previous years, SXSW has helped create buzz for now colossal interactive giants such as Twitter and Foursquare....
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has worked in various departments of higher education – from admissions and student services to...
As a digital media buyer, I am frequently asked questions about bidding on brand terms within a paid search campaign. This topic in particular always seems to come with a variety of misconceptions and is understandably something that many clients take a keen interest in. After all, a strong brand is essential to the foundation of any successful organization. Protecting, building and capitalizing off of it should be a top priority.
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The Short Story
It’s no secret that mobile has seen explosive growth over the last 10 years. And recent projections show that it doesn’t seem to be slowing down, as Google expects more people to be accessing the Web through mobile devices than through computers by the end of this year. For advertisers (and Google), this means designing and developing campaigns for a range of mobile devices and interfaces. The variety...
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed us to provide more than marketing solutions (though we do that, too).
This summer, we’re holding our first-ever higher education forum, InnovateEDU: Igniting change...
Budgeting in times of decreased budgets and increased expectations
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has...
Facebook has rolled out some pretty outrageous settings within its (almost) eight years of business. So many in fact that it’s hard to believe what they’ll come up with next – especially after “News Feed” and “Timeline.” Once again though, the company has introduced another milestone within the Facebook ecosystem that has a good chance of changing the way people find out information, discover new places and connect with people who have...
Americans’ love affair with television hasn’t completely fizzled, but many consumers are … well, seeing other screens. As new and diverse platforms have emerged, like smartphones and tablets, we have become multi-screen consumers. We seek information using many different devices, and we interact with brands through many different platforms: social media, online advertisements, digital platforms, such as Hulu and YouTube, which allow viewers...
