According to Nielsen’s Social Media Report 2012, consumers’ time spent on social apps increased by 76 percent compared to the previous year. Of these consumers, those between the ages of 18 and 24 were among the most active on social apps. While new apps are introduced every day, few have experienced immediate widespread attention like Vine.
Currently ranked #5 on the iTunes Social Networking app...
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed us to provide more than marketing solutions (though we do that, too).
This summer, we’re holding our first-ever higher education forum, InnovateEDU: Igniting change...
Americans’ love affair with television hasn’t completely fizzled, but many consumers are … well, seeing other screens. As new and diverse platforms have emerged, like smartphones and tablets, we have become multi-screen consumers. We seek information using many different devices, and we interact with brands through many different platforms: social media, online advertisements, digital platforms, such as Hulu and YouTube, which allow viewers...
Americans love their smartphones with a burning, fiery passion. More than half of the country owns one, and these devices are capable of doing some truly remarkable things for us. However, one trick in particular is increasingly becoming a game changer for both advertisers and consumers. This feature involves changing reality, which is less dangerous to the fabric of the universe than it initially sounds.
Augmented reality (AR)...
LENEXA, Kan. – (May 14, 2012) – PlattForm Advertising received nine awards from the Hermes Creative Awards for marketing campaigns in several different categories. Among them, the agency received two prestigious platinum awards for their internal rebranding project and company website.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design...
At some point in life, we’ve all gone the “cheaper” route to save a few dollars. And as you’ve probably learned, saving a few bucks doesn’t always produce the best results. Let me tell you about the time I decided to have my friend – who is NOT a stylist, but who has done her own hair before – dye my hair.
I went to Target and bought a box of blonde dye. The excitement of saving $40 blinded my thinking. I was so focused on saving...
Last September, PlattForm produced a standout commercial for Brown Mackie College’s “One” campaign. It broke the mold for educational spots—something we strive to do at PlattForm.
To learn from it, we dissect the commercial here with the help of Writer/Director Caleb Brattrud and Senior Creative Editor Scott Reece, the creative duo who created and produced the spot.
What was the vision for the commercial?...
As Senior Writer/Director here at PlattForm, I spend most of my time behind-the-scenes saying things like, “Action!” and “Cut!”
But in a former life, I spent my time in front of the camera as a local television entertainment reporter. You name a star, I’ve likely interviewed them.
In the past few years, though, I’ve been bitten by the spokesperson bug. I’ve had to shill everything from boots to belts to swimsuits to...
Multi-channel consumption
The convergence of direct response television ads with various tracking phone numbers, URLs and even short codes has created a complicated environment for educators. If someone calls a dedicated phone number, it’s very easy to attribute a response. But, it’s not that simple anymore.
Television viewership has grown, in fact, according to Nielsen, it is up 22 minutes per month over...
After 22 years with the same "face," PlattForm is proud to announce the launch of our new logo. Why? Because we want your experience with us to truly portray who we really are: passionate, fun, innovative, education marketers. So what's with the 2 Ts, you ask? PlattForm's 2 Ts are what set us apart. They represent the stability that allows us to step up and the platforms from which we launch our ideas, our clients and ourselves to new heights...
