The Pew Internet & American Life Project recently published a report about how the Internet plays a role in making major life decisions for over 60 million Americans. Below are the two stats that interested me (and will interest our clients) the most. Over a three-year period, Internet use grew by:
By Monica Caldwell
As one of the resident proofreaders around PlattForm, I may be a little biased about all things syntax. But in this office, I have to be – we cheer for correct comma placement, we’re sticklers for spelling, and we go goo-goo over grammar.
On the day she takes a stand against a degenerative disease, Brooke Taylor may not feel like standing at all. Her body, it seems, has taken a disliking to itself. Some days it can give her the strength to make it through 10 hours of work. On other days, it misfires, forgetting to supply the energy or support needed for her fight with Lupus.
For some of us around here, one of the perks of our job is traveling. For others, it’s the bane of their existence. (Duly noted: it’s a perk for me.) Because PlattForm has a whopping 1,600+ clients throughout the United States and Canada, it seems like someone around here is always racking up Frequent Flier Miles. In some bigger cities, it’s possible to have two, sometimes three, or perhaps four clients all vying to get their school’s message to the masses.
Donuts, coffee and tea covered tables in the main hallway of Ad:Tech's San Francisco session area. People with briefcases and conference bags were chatting about business and exchanging cards. Out on the exhibition floor, the noise from thousands of people talking, selling and networking filled the expansive space and spilled out into the lobby of the Moscone Center.
The ballots are in and PlattForm has once again proven its web prowess by bringing home the bronze award in the Horizon Interactive Awards for 2006! Designer Craig Juneau created the award-winning Pinnacle Career Institute Web site.
Last Friday 25 PlattFormers met to discuss the book “First, Break all the Rules” by Marcus Buckingham and Curt Coffman. As I sat back and listened to the discussion, a number of thoughts were swirling around in my brain:
Usability is a hot topic at PlattForm right now. Usability in this case applies to a web design. Ever been to a site with no obvious place to click? How about a site that was so confusing, you didn’t know where to go first? That’s what usability is all about – whether visitors know what to do when they get to your site.
My eyes, still slightly slit from “too-good-of-a-weekend,” didn’t register the sign on my office door at first. Taped to a white page bordered in green construction paper was a tiny magnifying glass. The boldly typed message spelled out the cheap promotional gimmick: “Take a closer look at all the candidates . . . then vote for Colleen!”
On my way to the break room to get the morning jolt of java there’s another one: “Vote 4 Jason Kerschner” (including four testimonials from, among others, Homer Simpson and Mr. T).
In 2005, I made a New Year’s Resolution to be more charitable … uh, to other people. Then I decided philanthropy should be PlattForm’s resolution as well … uh, unbeknownst to them. But how do you get your closest co-workers to donate, volunteer and participate? Duh. You hold a gun to their head.
And thus, the PlattForm Philanthropic Committee was born. (Thanks, Dana Owens! Thanks, Pete Amerio!)
During college, it was nothing to see people holed up in the library well past midnight. The mix of students no doubt included your typical college procrastinators and habitual overachievers. But it also included a group of dedicated hard workers who wanted to do their best.