I asked my daughter why her room was still a mess. “I didn’t have time to clean it, Dad.” My response to her was “No, you chose to spend time doing something other than cleaning your room.” (She just rolled her eyes and gave me that “you’re acting like a ‘motivational speaker’ look.”) But it’s true. There’s always time for the things we put first.
In my past posts, I've discussed helping people find your web site through search engine optimization, as well as the importance of having an attractive "store front." So now that you've got people coming your web site and sticking around, how do you make sure they can get to the information they need?
Your site must be user friendly. Let's look at a few sites. Let's say I'm searching for a new road bike and don't care if I have to spend thousands and have it shipped from Norway. I simply type in "bicycles" into Google and open the top five results.
I just got back from a fabulous vacation in England … or “holiday” as the Brits say. It was super … thanks for asking. While I was over there I noticed a suspicious lack of advertising for any sort of career college, university or place of higher learning.
Over here in the States, we’re BOMBARDED with a blitzkrieg of ads for career colleges. I should know … I write half of them. That got me to thinking -- why is the career college industry sorely lacking across the pond?
For nine weeks, these brave souls gave up sunning themselves by the pool to toil away in the advertising business in hopes of gaining valuable career experience. This valiant group of six came to be affectionately known as PlattForm’s Summer ’06 Interns.
They came from different backgrounds, equipped with different talents. They were assigned to multiple departments within PlattForm, learning unique skills to take with them back to college or onto their fledgling careers.
There was a movie put out in 1990 called Crazy People. It centers on a man who pushes to see honesty in the advertising industry. When he first pitches this idea to his superiors, he gets this response:
“We can't level … we're in advertising!”
Karma—n—The effect of a person's actions and conduct during a person's existence, regarded as determining that person's destiny.
Rick Williams, the Target Admissions Support Center Executive Director and Dave Meierotto, DOA Trainer and QA Manager, gave a capabilities presentation yesterday to enlighten a few of us on what exactly they do. TASC is PlattForm’s 240-agent contact center offering inbound and outbound “tele-connection” services.
Children are by far the best purveyors of public relations on the planet. When you live in a house with three children under the age of three, that fact is virtually unavoidable come birthday season.
NEWS FLASH! PlattForm is now offering its employees a whopping $200 if we happen to refer somebody that ends up landing their dream job here.
That being said, the holiday shopping season is right around the corner (ahem!).
So, since my blog tends to get a lot of hits, and Mama needs a new pair of shoes, I’m officially putting the word out: If you’re fresh out of college and looking to get into the advertising milieu, then e-mail me your resumé IMMEDIATELY, if not sooner.
This is the final in our series of pieces on the positions of the Media department and their importance to the success of our clients.
Have you wondered how the Media Analysts and Buyers got so good at what they do? A big part of their success can be attributed to PlattForm’s Media Planners.
Long-time members of the PlattForm team, the Media Planners use their knowledge of markets, clients and various aspects of media, combined with leadership skills, to guide the Analysts and Buyers.
What with writing blogs, podcasts, internal newsletter columns, and agency promotional copy, I’ve been saying a lot lately: “I need an idea.”
Here’s a technique I use when I’m stumped. I call it “metaphor.”
Here’s how it works. State your problem. Say you’re trying to come up with ideas to improve your marriage. (If you’re reading this, Marsha, don’t worry, it’s just an example). Next, spy any object—say a pencil. Then simply apply the characteristics of the inanimate object—in this case the pencil—to your problem, thereby improving your marriage.