October 2006

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The web manifesto

I was recently introducing myself to someone when he asked what I did for a living.

“Web design,” I answered.

“Ah, a graphic artist!” the man replied.

I corrected him: “Web designer.”

In college, I was explaining to someone why I dropped the Computer Science major.

“But you’re still a programmer of sorts, right?” he asked.

I corrected him, too. “Web designer.”

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Lead generation/community awareness

Now that we’ve been able to firmly establish direct mail as a viable lead-generating alternative to the traditional marketing lead-generation strategies like newspaper and television, I’d like to begin to share some of these wins with you.

The Client:
One of our favorite clients to do marketing for is Institute of Technology – a school group in California. PlattForm proudly handles all of Institute of Technology’s marketing efforts.

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I surf. You surf. We all surf for whatnot.

Okay, so I blog. You’re reading it right now. Riveting, huh? But I always wondered – who the heck READS these things? Clients? Friends? Romans? Countrymen?

And, more importantly, HOW does one actually stumble across PlattForm’s blog? Magic? And while we’re on the subject … WHAT do you think of it? These are questions I need answered … NOW!

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Update of Google Page Rank

Something very nerdy happened recently in the world of search engine marketing: Google updated their Page Rank feature.

For those of you who aren't nerdy, Google Page Rank is a score of 0 to 10 that Google assigns a web site as a sort of quality score. This score is based on backlinks to that web site (a backlink is a link from another web site to your web site) and the type and quality of those backlinks.

Google updated the way their Page Rank evaluates and gives weight to backlinks.

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Write what you don't know

I was an idiot in high school. I took classes like Baking, Remedial Math (twice) and Video Production. Fortunately, I had a single skill that pulled me through four arduous years of schooling: I could write. All the guys in Shop class were secretly jealous. As a result of having such an odd talent, I was begrudgingly lumped in with the Mensa/valedictorian types in every Advanced Placement English class I was forced to take.

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Ever said something you TOTALLY regret? Me neither.

I, for one, am always saying stupid things. Mercifully, it’s usually to myself – so I rarely get grief over it. But Lord knows, if someone says something stupid in my department I am the FIRST person to chastise and subsequently mock them.

In fact, several years ago I had the brilliant idea to post a board in our hallway. It’s called the “Quote of the Day” board … and it’s usually filled to the brim with random idiocracies. (I rarely make the board anymore … but only because I’ve resorted to a “Shields & Yarnell” mentality.)

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The PlattForm dress code

Even before I started working here, I knew PlattForm was a different kind of advertising agency—I could tell that just by looking at their web site. Knowing this, I didn’t bother to tuck my shirt in for my job interview. (Looking back, that was probably a bad move, but they still hired me.) The woman who interviewed me was wearing jogging pants and a sweatshirt and had her hair back in a loose ponytail. The connection wasn’t made on first appearances.

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TAN-O-RAMA!

I’m vain. I’m shallow. I’m narcissistic. And those are my good qualities. So it’s no wonder I commandeered a mobile airbrush spray tan van to come to PlattForm this week and turn everyone into Malibu Barbies and Malibu Kens.

Oh, and did I mention this week was Homecoming Week? Aaaaaand we’re having School Picture Day?

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Just do it

Typing typing typing typing...typing…still typing. If I keep doing this, an idea will come…not yet…typing…nothing…more typing…dots…typing…ah, yes, there we are.

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Human element puts a face on issues

I would imagine there are more effective ways to wind down after a hard day’s work, but I do it by watching three kids wrestle in the space between the television and the couch. The sounds of the TV usually fall deeply into background noise while the conversation I try to carry on with my wife sputters along to the pace and volume of the children.