Submitted by webdesign on Wed, 2007-01-03 12:35
The 1992 movie Glengary Glen Ross featured a memorable cameo from Alec Baldwin driving home a crucial goal for salespeople with the following quote: “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” (That’s really the only quote I can print from that film on this web site without working in blue.)
Submitted by webdesign on Fri, 2007-01-05 12:33
What was your resolution for 2007? Anything riveting? I decided that 2007 was going to be the year that I am better to myself … all the way across the board. Whether it’s slamming the snooze alarm more than once in order to feel like I got a good night’s sleep … or buying real peanut butter instead of reduced fat PB, I’m on a goodwill mission to myself.
PlattForm treats me very well and vice versa. But when it comes to me taking the time to be good to me … I usually drop the ball. Whoops. It happens.
And I know you feel my pain.
Submitted by webdesign on Wed, 2007-01-10 17:08
We’ve got a pretty unique Public Relations department at PlattForm. Not only do we handle PR efforts for career schools and four-year institutions, we also serve as journalists for two publications produced by PlattForm. Juggling the responsibilities of a journalist and a PR professional gives us some interesting insight about how colleges deal with the media.
Submitted by webdesign on Fri, 2007-01-12 11:25
I was having a conversation with a coworker today about how different web design is from any other profession. (At the time, we were working on a hack for a hack to make a video display properly in the new version of Internet Explorer.) So I started thinking: What if other professions were like web design? What would the world be like? Here's some speculation.
Submitted by webdesign on Mon, 2007-01-15 13:28
It’s really, really quiet in here. You can ask anyone in this part of the building: Print makes a LOT of noise. But right now it’s all paper-rustling, keyboard-clicking, silent wheels turning. Work is beginning on Key Magazine and the new Career College Central. There are plenty of specs to do – some for current clients, others for clients we’re trying to bring on board.
Submitted by webdesign on Wed, 2007-01-17 11:15
We have the friendliest company in KC! Granted this is a bold statement, but it is in fact the truth. If you don’t already know this or believe me, then take a trip around the building.
Submitted by webdesign on Mon, 2007-01-22 09:20
The soybean fields along the back roads on my drive home turned a shade of radiant green sometime after Christmas. From the shoulder you could see rolling hills of color sweeping out where the clouds settle in for winters’ night about 5:30.
Submitted by webdesign on Wed, 2007-01-24 13:10
You know what I’d like to see more people in the career education business utilize – postcards. Yeah, I said postcards and I mean it too. It’s one of those advertising avenues that I believe can be very successful, but only if used in the right situations.
If you’re trying to generate an immediate response from a perspective student, either through a BRC, phone call or e-mail, then the standard letter package should be your first choice. In that situation, I’d recommend the standard letter package every time because a postcard just doesn’t elicit a quick response.
Submitted by webdesign on Fri, 2007-01-26 13:57
I cleaned my desk today. I know … I know … alert the media. And while I did not stumble across Jimmy Hoffa, I did manage to locate a misplaced Starbucks gift card and a half-eaten packet of peanut M&Ms. (Trust me, they are half-eaten NO more.)
So I did a quick scan of the rest of PlattForm to see if organized chaos is running rampant – or whether it’s just me.
Here now are my official findings …
Submitted by webdesign on Mon, 2007-01-29 08:49
On this season’s breakout hit NBC series Heroes a large cast of characters are just discovering they each have individualized superpowers of fantastical varieties. It caused me to think about the people I work with in Media. (Also, I was multitasking when I wrote this, and Heroes happened to be on in the background.) Working in such a large department, there are so many talented people who each bring a special ability to our department.
Submitted by webdesign on Wed, 2007-01-31 09:27
This is a term I've heard a lot lately. There's a misconception that if an agency is handling your Internet CPL campaigns, that it's a conflict of interest for them to handle your web marketing campaigns (SEO, PPCs to their web site, etc.). I'd like to put that misconception to rest.