June 2007

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Domainers and Cybersquatters: What do they mean to your company?

Submitted by webdesign on Mon, 2007-06-04 15:46

By Erin Aldridge

In the Internet marketing industry, buying Internet real estate (domains) is part of the job. And the competition can be just as fierce as home and business real estate.

Many people have come across a domain that is similar to theirs and wonder why someone was able to purchase something so close to their company name, URL or trademark. Here’s some insight for you.

In the Internet industry there are a primarily two terms for people who buy domains that are not about their business: cybersquatters and domainers.

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It's job one here, too.

Submitted by webdesign on Fri, 2007-06-08 08:35

Quality, that is.

I’m about to start work on a brochure. Our Quality Assurance Project Coordinators (yes, it’s a mouthful, but they certainly live up to the big title with their awesome service and attention to detail) picked this particular project to implement an upgraded project management system. With the click of a mouse, our teams can check on the status of a project 24/7. Pretty cool.

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“Wow!”

Submitted by webdesign on Fri, 2007-06-15 10:48

At PlattForm’s Third Annual Day of Caring last week, “wow” seemed to be the word of the day! If I heard it once, I probably heard it ten times from the people we were helping out …

“Wow, there are a lot of people here!”

saveday_20070608_0022.jpg“Wow, that’s a lot of mulch!”

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Hard to say goodbye

Submitted by webdesign on Mon, 2007-06-18 07:30

In Media, we have to be objective about our television buying decisions. Just because we feel that a certain program may be a great buy, we always follow the data and national trends. Once I was offered a spot during a primetime airing of Lord of the Rings. You’d think that could be a huge win, right? Nope. Not really. It wouldn’t have had the impact we needed with one airing, and based on our data, the demographic for our client wouldn’t fit that movie’s audience.

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Prose and Cons

Submitted by webdesign on Mon, 2007-06-25 11:27

I genuinely like to write. I don’t care if I’m not familiar with the topic. I couldn’t care less about subject matter. I just like to pepper in my two cents’ worth. All I need is an outlet – a blog … a bathroom wall … makes no difference.

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Free is key!

Submitted by webdesign on Fri, 2007-06-29 12:29

Because I have connections and I am, after all, me … I can occasionally score free movie passes for the masses here at PlattForm. It makes me appear more important than I really am.