The photo is just a few inches wide and in it, the girls are wearing what appear to be knitted pink stocking caps. They are asleep, their heads rocked back and they are off in that deep sleep only newborn babies find. For knowing them only by a photo, I was surprised to be so struck with their passing – conjoined, just a few days old, and lost to the world already.
With Universal Search Google is attempting to serve up the most relevant result that is possible for any given search phrase. With the increased amount of information that will be appearing in the search engine results, having exposure in every possible medium just makes sense. Video optimization was discussed last week; this week we will discuss Google Maps.
Last year when my department scored their first Emmy nomination, people practically did back flips down the hallway for us. And while no one actually hoisted me upon their shoulders … it sure felt like they did.
What a difference a year makes.
Two weeks ago, my team was nominated for not one, but TWO (count ‘em!) Emmys! Since we failed to bring home the gold last year, my co-workers seemed rather nonchalant about the whole thing.
Here at PlattForm, it's not all about innovation. It's now about Ninjavation. (Not a real word… yet.) A while back, we started a Ninjavation Committee to come up with new ideas and ways for us to get leads for our schools. The idea caught on so much that we soon broke our entire Interactive department up into multiple Ninjavation Committees. We're allowing the teams to come up with projects to carry out. Teams are given budgets to carry out their plans, and each team contains a good cross-section of employees that should be sufficient to get a project done.
A few years ago, I casually strung some leftover Xmas lights through my office. My officemate Tiffany did the same. We added a loveseat. Then, a Farrah Fawcett poster. And, of course, the obligatory “Sex and The City” poster.
I got a fish tank with two Japanese koi. She got several feather boas. I upped the ante with a disco ball. Tiffany trumped my ace with a “Hello, Kitty” rug. Someone donated some paisley chairs and a wicker table. I recently found a voodoo doll. And rumor has it, we’re getting a stuffed squirrel.
It’s only October 2007, and the political season is already looming large for the media department. With 2008 predicted to be the largest political year in history in terms of advertising spending, us Media types are working hard to ensure we’re prepared.
For the fourth part of this series on Universal Search we will look at image search. In the past, Google would return some images at the top of the search results for queries like “explosion.” Later this year Google may start being more aggressive in how the push image results into the rest of the search results as well. Now that we know Google is returning these results, we need to know how to optimize for them and use them to acquire traffic.
PlattFormers tend to cluster in familiar little cliques. Rarely do you see a programmer commiserating with someone in Media, for instance. Come to think of it, rarely do you see a programmer commiserate with anyone but another programmer. Why is that?
Less I digress …
Back when PlattForm opened its doors, there were mandatory Happy Hours each and every Friday after work. Apparently, it was during that honeymoon phase that everyone knew everyone. And then PlattForm doubled, then tripled, in size … and Happy Hour got lost in the shuffle.
Putting your best face forward can sometimes be difficult. You don’t know what people will think or say about you, and you don’t know if they’ll even like you. And possibly worst of all, something that is really exciting to you may be really boring to them.
By Ryan McBee