March 2009

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What is all this “social media” jazz and why do I keep hearing about it?

People have become information and communication junkies. We want to know, and we want to know now! We want up-to-the-minute news and interactions at our fingertips, on a moment’s notice. For these reasons, social media has become a vital part of online communication. Social media can seamlessly integrate with existing marketing strategies, and even add an all new dimension – a “face” of your brand. Social media makes it easier to reach many more people online than a traditional Web site alone.

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What the Hill?

Now that Obama is in the White House, how does that bode for the career colleges across the U.S.?  Well, that was the million dollar question this week in our nation’s capitol during CCA’s 2009 Hill Day.