January 2011

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Does Social Media Promotion Really Work?

Facebook. Twitter. YouTube. LinkedIn. What do all of these social media outlets have in common? They are everywhere! You can’t turn on the TV, go to a website or look at an advertisement without these icons appearing somewhere. With social media becoming a standard practice throughout the world, it’s highly recommended that any company have a presence on these sites.

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Relating to Google

Google continuously tests and enhances search results to fine tune them to the growing number of users. In the past, we’ve reviewed Google Instant’s new real-time search result display, which aims to provide users different search results with every keystroke, and Google Places, which integrates local results for search queries based on a user’s IP.

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HR – What do those letters stand for again?

It’s Human Resources, silly. If I’ve heard that question once, I’ve heard it 100 times. Even better is this question: “If you are not hiring or firing, what is it that you people do all day?” Having been in the HR field for well over ten years, I have been bombarded with questions like those and, of course, many others. PlattForm Advertising is a unique company full of unique individuals and therefore, our HR department is unique, as well.

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To Call or Not to Call?

This is the question. Whether verifying potential inquiries, remarketing non-successful records, or performing quality assurance audits, it seems every vendor now utilizes a call center. But how do we distinguish the good from the bad? These are the top 3 things to look for when deciding if a call center is right for you.