Look around you. Not a day goes by that I don’t see a PlattFormer wearing a new brand TT shirt. It’s not a fashion statement-- just a grey t-shirt with our new logo on the front and tagline (“step up”) on the back. But here’s what it really is—a culture statement.
A successful Paid Search Management campaign for a school is centered around program and location keyterms. However, branded search campaigns are a key component of a robust interactive marketing plan. They almost always return the highest conversion rates and inquiry volume and have the lowest CPCs and CPIs. A study by Blizzard Internet Marketing proved the value of branding on a pay-per-click campaign. They found the brand terms in the PPC campaign:
There is no question that people are consuming media differently than they did in the past. There are many more options available. Noise has increased, and consumers are being faced with over 3000 messages per day. Technology has also evolved and transformed business models across a variety of different categories, including the education sector. As part of a solid marketing plan, educators need to have an understanding of consumer preferences and habits. But how? What do consumers really want?