December 2011 | PlattForm

Report from for-profit's front lines

Submitted by Kevin Kuzma on Fri, 2011-12-02 10:47

The trailer homes are set at angles. There are porches built around them and gravel driveways separate the lots. There are mailboxes at the curbs. Several have swing sets out back and chain-link fences enclosing the properties.

Nearly every car or truck parked alongside the trailers are American made. Home by home, there are more American flags than you see in an ordinary suburban neighborhood, sans Independence Day.

Net Price Calculator. Showcase it!

Submitted by Dustin Steller on Tue, 2011-12-06 11:39

In her blog post, “Good Luck Finding a Net Price Calculator,” Lynn O’Shaughnessy who writes The College Solution for U.S. News, opinioned that schools are making it hard to find their net price calculators on their websites.

Keep "social" in social media

Submitted by mogden24 on Thu, 2011-12-08 18:59

That’s the advice of KU Professor Kerry Benson who lectured on social media yesterday morning at the KU Regents Professional Edge Breakfast Speaker Series.

Nobody lectures like Kerry Benson. If there’s something like a professional bucket list, a Benson lecture belongs on your list. She’s that good. She started by showing this youtube video to stress that point that words matter, words have power.

Webinar offers findings on enrollment

Submitted by Angie Keiser on Mon, 2011-12-12 17:36

Last week, PlattForm's Tracy Kreikemeier and Leads360's Martin Lind presented, “Inquiry and Enrollment Trends – An in-depth investigation into the impact of new regulations on contact rates and enrollment.”

Click here to download a recording of the webinar and presentation. Or read on for a summary of the webinar’s findings.

PlattForm's Holiday Event

Submitted by mogden24 on Thu, 2011-12-15 17:24

PlattForm Advertising held its annual holiday event at the Ritz Charles in Overland Park, Kan., on Dec. 9.

Many PlattForm employees were honored for their contribution to the company that began in the basement of a suburban house and grew to become Kansas City’s No. 1 ad agency.

Three employees were singled out and rewarded for their hard work and dedication: Kris Little was promoted to Vice President of Interactive Marketing, Ashley Lopez was named the overall winner in an employee-based SERVICE award competition, and Erin Cockman was awarded "Unsung Hero."

Is Your School Ready for .XXX Domains?

Submitted by Angie Keiser on Tue, 2011-12-20 13:14

The recently approved XXX domains went live on December 6th, with over 100,000 pornography sites and according to an article on The Higher Ed CIO, many colleges were not prepared.

What does it all mean?

The role of vanity URLs in DRTV spots

Submitted by Angela Ridpath on Tue, 2011-12-27 15:53

Multi-channel consumption
The convergence of direct response television ads with various tracking phone numbers, URLs and even short codes has created a complicated environment for educators. If someone calls a dedicated phone number, it’s very easy to attribute a response. But, it’s not that simple anymore.

Television viewership has grown, in fact, according to Nielsen, it is up 22 minutes per month over last year. But people are consuming TV differently. It’s very much consumed as a companion medium.