January 2012 | PlattForm

I’m not a spokesman, but I play one on TV

Submitted by Michael Mackie on Tue, 2012-01-10 14:51

As Senior Writer/Director here at PlattForm, I spend most of my time behind-the-scenes saying things like, “Action!” and “Cut!”

But in a former life, I spent my time in front of the camera as a local television entertainment reporter. You name a star, I’ve likely interviewed them.

In the past few years, though, I’ve been bitten by the spokesperson bug. I’ve had to shill everything from boots to belts to swimsuits to Xmas trees.

SOPA/PIPA: What Does This All Mean?

Submitted by Matt Kluemper on Mon, 2012-01-16 13:40

We have been following the Stop Online Piracy Act (SOPA, in the House of Representatives) and the Protect IP Act (PIPA, in the Senate) very closely ever since their inception into Congress months ago.

In recent days, things really heated up and will continue to simmer this week. Several lnternet giants threatented to take their sites down in protest to the bills. Although it appears that the House of Representatives will end up blocking the SOPA bill, the PIPA bill is still being considered in the Senate.

2011 review. 2012 outlook

Submitted by Tracy Kreikemeier on Mon, 2012-01-23 16:30

Let’s take a minute and look back at 2011 and the year that was. If there was one word that stands out and was a major area of focus, that one word would be compliance. Many schools added compliance officers and there was a greater focus on transparency.

Here at PlattForm, our compliance team expanded and we added in-house general counsel. In addition, a compliance section was added to our portal, EduAnalytics. By using the portal, clients have access and full transparency to their affiliate landing pages and can participate in conversations around compliance issues.

Anatomy of a spot: BMC Union Station

Submitted by mogden24 on Mon, 2012-01-23 17:32

Last September, PlattForm produced a standout commercial for Brown Mackie College’s “One” campaign. It broke the mold for educational spots—something we strive to do at PlattForm.

To learn from it, we dissect the commercial here with the help of Writer/Director Caleb Brattrud and Senior Creative Editor Scott Reece, the creative duo who created and produced the spot.

What was the vision for the commercial?

Google+ brand pages

Submitted by Alex Staley on Tue, 2012-01-31 14:15

Have you noticed that you're seeing fewer and fewer company websites on TV commercials? Now that we’re all so enlightened, companies have started to see other web properties as their bread and butter: social networks.

Go ahead; check out some of the latest ads. In many instances, they will point you to their Facebook brand page, not their website. Facebook brands pages have become a fantastic way to give consumers a whole new level of interaction with their favorite brands.