March 2012

Facebook Timeline open for business

Submitted by Nicole Chaikin on Fri, 2012-03-02 14:25

It was only a matter of time before Facebook rolled out Timeline for business pages; users may be surprised just how quickly these changes are happening. While many people still haven’t switched over their personal profiles to Timeline, Facebook announced that the new look will roll out on March 31 for business pages. Right now, page administrators can preview how their pages will look in order to prepare for the fast-approaching switch.

PlattForm Advertising Ranked First in the Leads360 2012 Lead Industry Awards for Lead Qualification

Submitted by Melissa Cowan on Fri, 2012-03-02 15:49

LENEXA, KAN. (March 1, 2012) — PlattForm Advertising announced today that Leads360, the market-leading consumer sales platform, has recognized PlattForm Advertising as a 2011 top performer for Lead Qualification in the education agency category. The second annual Leads360 2012 Lead Industry Report is an analysis of the lead industry and top lead generation firms.

Military spouses move, but their licenses stay behind

Submitted by Heather Physioc on Thu, 2012-03-08 14:19

First Lady Michelle Obama and Dr. Jill Biden teamed up to urge Congress to pass legislation that would allow military spouses with state professional licenses to transfer their credentials as they move for the military. All I can say is, “It’s about time.”

My experience as a PlattForm intern

Submitted by Katie Martino on Thu, 2012-03-08 14:27

I can almost guarantee your internship experience at PlattForm will be unlike any other internship. Maybe your first day, which will include the usual tour and explanation of the agency, will compare to other internships, but after that, expect the unexpected.

PlattForm announces strategic website acquisitions

Submitted by Melissa Cowan on Fri, 2012-03-09 10:48

PlattForm announces strategic website acquisitions to control and maintain quality in the education inquiry generation space

LENEXA, Kan. – (March 12, 2012) – PlattForm, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, announced today that it acquired numerous website properties from Guider Media, an online inquiry generation company based in Stockholm, Sweden.

PlattForm continues to step up with Leads360 award

Submitted by John Van Fleet on Mon, 2012-03-12 17:22

Recently, PlattForm was recognized by Leads360 as a Lead Industry Award winner for Highest Qualification Rate as an education agency. Receiving this honor is a testament to our core values and what has been our priority since day one: to always emphasize quality in serving our clients.

A day in the life of my favorite flats

Submitted by Robin Latham on Tue, 2012-03-13 16:18

We are gold; we are fabulous; and we each wear a sparkly bow every day. We match everything, and we get worn to PlattForm Advertising at least twice a week on Robin Latham’s size 6 ½ feet. Our first day out of the box was spent at PlattForm, and we’d like to share what we’ve been up to since then.

Can you count on your website?

Submitted by Amy Brown on Mon, 2012-03-19 15:49

Your website is likely to be a gateway for prospective students to learn more about your college or university and request information. How much emphasis do you place on its performance in terms of generating inquiries and enrollments for your institution? Are you setting new benchmarks and expectations for your website each year? Here are a few tips I give clients to maximize ROI of their website from a conversion standpoint.

Are you Pinterested?

Submitted by John Carmichael on Tue, 2012-03-20 15:46

What's wrong with TV?

Submitted by Aaron Edwards on Mon, 2012-03-26 15:44

Recently, there has been a lot of concern and assumptions regarding television as a whole. Have you found yourself questioning the true value of TV for your institution? Here are some common myths about television performance:

Surprising a $2,500 cosmetology scholarship winner

Submitted by Heather Physioc on Tue, 2012-03-27 11:02

Every three months, Beauty Schools Directory gives an aspiring beauty professional a $2,500 scholarship to go to cosmetology school and become what they’ve always wanted to be. It’s hard to think of anything more amazing than that.

Google’s "not provided" keywords challenge SEOers everywhere

Submitted by Kyle Andrew on Tue, 2012-03-27 12:42

There was a blog post created in late October by PlattForm Advertising that announced Google’s security update. To recap, Google’s SSL-based search results for users logged in to a Google-based account resulted in keywords being sourced as "not provided" in Google Analytics. This was mainly an effort to satisfy security measures on the Internet; however, questions ensued on why data for paid listings have not been blocked, what next steps will Google take, and who does this really benefit/secure?

Google's stance on search engine over optimization

Submitted by Tylor Hermanson on Tue, 2012-03-27 13:08

During a search marketing session at South by Southwest (SXSW), Matt Cutts revealed a future Google algorithmic roll-out that turned more than a few SEO professionals’ heads. Cutts stated:

Is Pinterest right for you?

Submitted by John Carmichael on Thu, 2012-03-29 11:18

You’ve likely heard the current buzz around the new social media website Pinterest, where users can pin images and videos to their pin board(s) and then share them with friends. But you may be asking yourself, “Is Pinterest a good marketing tool?” or, “How can I use this for my school?” Both are good questions – in fact, Pinterest may not be the best choice for everyone. Here are a few things to consider before you sign up: