Submitted by Danny Pumpelly on Thu, 2012-04-05 16:25
Schools and companies are searching for the “next big thing” to solve their admissions problems – something that will have an impact the way the Internet did all those years ago. Instead of searching for the new Internet, it’s time to get back to the basics.
Submitted by Melissa Cowan on Thu, 2012-04-12 17:08
Lenexa, Kan. (April 12, 2012) – PlattForm Advertising announced today that the agency will be a Gold Sponsor and exhibitor at the Best Practices and Great Ideas Conference on April 25-26 at the Sheraton Hotel at Crown Center in Kansas City, Mo.
“(PlattForm’s sponsorship) is much appreciated,” said Harrison College president Jason Konesco. “The future is still bright, and with (PlattForm’s) continued support and service, we’ll see the ‘blue sky’ even sooner.”
Submitted by Melissa Cowan on Mon, 2012-04-16 09:01
LENEXA, Kan. – (April 16, 2012) – PlattForm Advertising received five AMBIT awards from Kansas City Direct Marketing Association (KCDMA) for creative campaigns in three different marketing categories.
Submitted by Tony Toubia on Mon, 2012-04-16 15:42
It’s budgeting season in higher ed, and it never fails to astonish me how often remarketing can be overlooked. Sure, everyone wants new inquiries, but the truth is, there is almost always a way to convert those “cold” inquiries. Sometimes, it just takes a little nudge with an email or call to encourage them to convert.
Submitted by Tony Toubia on Tue, 2012-04-17 11:02
It’s that time again: budgeting season. Is your school including a remarketing campaign? Surprisingly often, this strategy is overlooked; everyone wants new inquiries, but what about those “Lazarus leads,” as Michael Platt might call them? Sometimes, it just takes a little nudge with an email or call to encourage them to convert.
Submitted by Melissa Cowan on Tue, 2012-04-17 15:20
KANSAS CITY BUSINESS JOURNAL NAMES PLATTFORM THE NO. 1 AGENCY IN KANSAS CITY FOR THE SECOND YEAR
LENEXA, Kan. – (April 17, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, was recently named the top ad agency in the Kansas City area by Kansas City Business Journal.
Submitted by Josh Stanze on Wed, 2012-04-18 15:39
When people ask me, “So what do you do?” my answer is often met by blank stares. After all, PPC advertising lacks the sort of wow factor associated with creating slick TV commercials and polished websites or writing engaging content that isn’t limited to 70 characters. In short, explaining the complexities of PPC isn’t the best way to kick off a first date (and believe me, I’ve tried).
Submitted by Laura Jackson on Mon, 2012-04-23 15:33
At some point in life, we’ve all gone the “cheaper” route to save a few dollars. And as you’ve probably learned, saving a few bucks doesn’t always produce the best results. Let me tell you about the time I decided to have my friend – who is NOT a stylist, but who has done her own hair before – dye my hair.
Submitted by Angela Ridpath on Wed, 2012-04-25 09:37
When I hear people talk about traditional media versus interactive media, in many cases, it’s almost as if they place media on a spectrum – with traditional, “old” network TV and daily newspapers on one end and hip, technologically sophisticated interactive channels on the far opposite end.
But in my opinion, the spectrum is shrinking, and it’s all due to convergence. For example, CNN and Fox have been using Twitter and Facebook to interact with viewers, and many of the print media channels are also using QR codes and social media outlets.