August 2012

Brendon O'Neill's picture

How we can help improve your content

 As a content writer, I generally try to think from the multiple perspectives that are relevant to the goal of my content before I get started. First, I think from the perspective of the school or business. What are they offering? What is the single most important takeaway from this piece of content? And finally, what do I want the reader to do after they absorb my message?

Brendon O'Neill's picture

Applying the we/you voice for stronger content

Before I start writing, I first try to think from the multiple perspectives that are relevant to the goal of my content. First, I think from the perspective of the institution. What are they offering? What is the most important information for the audience to remember from this piece of content? What action do I want the reader to take after they absorb my message?

PlattForm announces new website acquisitions from Degree Prospects, LLC

LENEXA, Kan. – (August 27, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, announced today that it acquired seven new website properties from Degree Prospects, LLC. This is the third website acquisition for the agency in 2012 and illustrates PlattForm’s continued dedication to providing the best prospective student inquiries for colleges and universities.

PlattForm named one of Inc.'s fastest-growing private companies

LENEXA, Kan. – (August 28, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry, has been named one of Inc. Magazine’s fastest-growing private companies in America. This is the first year PlattForm, a division of Ad Venture Interactive, has made the elite list.