Why did I get this mail piece?
Ever opened your mailbox and been amazed at the amount of direct mail inside? Ever wondered how you got so lucky? From the inside, here are just a few of the ways you can get on a mailing list.
Have you recently bought a car or a house? Do you have shopping cards for Price Chopper or Best Buy? Have you given money to a charity? How about a subscription to People Magazine? Have you completed a product registration form? These are just a few of the many ways direct mail companies find you.
So the next time you go to your mail box and have a mail piece for a new product or service, you’ll know how that company got your mail address. Direct marketers try to target their message based on their target demographics so the hope is that your “junk mail” will be of use to you and/or your household.