Though it has been off the air roughly seven years, Arrested Development hasn’t lost a bit of hype among fans. How have they managed to keep the excitement alive after all this time? Social media. In fact, I would say their followers have become increasingly more engaged with the AD brand – especially since the announcement of the show’s triumphant return exclusively to Netflix this month.
Their secret to social media success isn’t...
Ah, the disappointment of logging onto your social media accounts to find no new comments, no new likes and no new shares. You thought that post would surely grab the attention of your online community! Now what?
We know we can’t force our social media followers to share our posts. We can only provide them with good content that they’ll want to share. Here are five types:
Much to the chagrin of my better half, I love, love, love Pinterest. If I am not scrolling mindlessly through seemingly endless images, I am tearing apart our bedroom because I just saw this great new way to fold T-shirts. (Yeah, that happened.)
But I do not only love Pinterest personally; I love it professionally, too. A couple of my clients have already added the channel to their social media mix, and over a month ago, Pinterest...
This is the third blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has worked in various departments of higher education – from admissions and student services to...
According to Nielsen’s Social Media Report 2012, consumers’ time spent on social apps increased by 76 percent compared to the previous year. Of these consumers, those between the ages of 18 and 24 were among the most active on social apps. While new apps are introduced every day, few have experienced immediate widespread attention like Vine.
Currently ranked #5 on the iTunes Social Networking app...
South by Southwest (SXSW) is an annual series of conferences and festivals celebrating a unique combination of music, film, technology and interactive media. Located in Austin, Texas, the festival is known for bringing together industry leaders of emerging tech and showcasing some of the hottest gadgets, software and trends. In previous years, SXSW has helped create buzz for now colossal interactive giants such as Twitter and Foursquare....
“A picture’s worth a thousand words.”
When it comes to social media, that phrase is more than just an old cliché. Posts with images receive 120-180% more engagement from fans than text-based posts. That’s huge! Even the networks themselves are taking notice. In 2012, the leading social network, Facebook, bought a photo sharing app, Instagram, in a...
The Short Story
It’s no secret that mobile has seen explosive growth over the last 10 years. And recent projections show that it doesn’t seem to be slowing down, as Google expects more people to be accessing the Web through mobile devices than through computers by the end of this year. For advertisers (and Google), this means designing and developing campaigns for a range of mobile devices and interfaces. The variety...
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed us to provide more than marketing solutions (though we do that, too).
This summer, we’re holding our first-ever higher education forum, InnovateEDU: Igniting change...
2012 was quite a year. We saw the Fab Five take gold in London. People became obsessed with and viewed the infectious hit Gangnam Style more than 158 million times. The world watched as an Austrian skydiver stood near the cusp of outer space and set a world record for skydiving. We also saw Google make several (hundred) updates and changes throughout the year.
Keeping informed on the latest changes from Google is...
