We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that next step to enrollment. That’s really where our passion comes from, and that passion is what pushes us to do great work.
We put a lot of ourselves into what we do...
This is the second blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has worked in various departments of higher education – from admissions and student services to...
The Short Story
It’s no secret that mobile has seen explosive growth over the last 10 years. And recent projections show that it doesn’t seem to be slowing down, as Google expects more people to be accessing the Web through mobile devices than through computers by the end of this year. For advertisers (and Google), this means designing and developing campaigns for a range of mobile devices and interfaces. The variety...
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed us to provide more than marketing solutions (though we do that, too).
This summer, we’re holding our first-ever higher education forum, InnovateEDU: Igniting change...
Budgeting in times of decreased budgets and increased expectations
This is the first blog of a series by Jonathan Shores, Vice President of Marketing and Enrollment at Montreat College. Jonathan is currently ABD (All But Dissertation) on his Ph.D. in Marketing and holds an MBA with a concentration in Marketing and a BBA in Wealth Management from Campbell University's Lundy Fetterman School of Business. Jonathan has...
As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next year?
At PlattForm, we not only monitor current industry trends, but we also use our expertise to determine what’s next. From this knowledge, we’ve put together...
“Is radio a viable medium anymore?” I get asked that question a lot – especially nowadays, when advertisers and marketers are scrutinized for every penny spent that doesn’t provide a return.
I do think that radio can be effective in generating a response. But radio campaigns need to adhere to response-driven rules. Otherwise, they will not be successful in driving cost-efficient inquiries and enrollments.
Here are three...
The Buzz
With great excitement, Google recently made an announcement that will change the way consumers use the Internet: They’re launching a 1-gigabit-per-second broadband service called Google Fiber.
Two weeks ago, it arrived in Kansas City, its debut to the public. And now that it’s here, everyone, and I mean absolutely everyone, wants it. This remarkably fast...
LENEXA, Kan. – (May 14, 2012) – PlattForm Advertising received nine awards from the Hermes Creative Awards for marketing campaigns in several different categories. Among them, the agency received two prestigious platinum awards for their internal rebranding project and company website.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design...
