We never approach a project with the goal of gaining notoriety from it. Our focus is always on the person who will see the message – whether it’s in a TV spot or print ad. With the right creative elements, voice and placement, we know we can inspire someone to take that next step to enrollment. That’s really where our passion comes from, and that passion is what pushes us to do great work.
We put a lot of ourselves into what we do...
At PlattForm, we’ve always prided ourselves on being more than a vendor. We are a partner, a resource, an extension of our clients’ teams. This level of commitment started the day we were founded, because education has always been our passion. And that passion has pushed us to provide more than marketing solutions (though we do that, too).
This summer, we’re holding our first-ever higher education forum, InnovateEDU: Igniting change...
As the New Year approaches, many will begin setting goals they want to achieve throughout 2013. Some of these resolutions will likely be personal, such as exercising more or eating healthier, but have you considered what you want to accomplish for your institution next year?
At PlattForm, we not only monitor current industry trends, but we also use our expertise to determine what’s next. From this knowledge, we’ve put together...
How many times in life do we justify things that are wrong simply because we say, “I want to,” or “I just like it that way”? In fact, just yesterday I broke from my diet and threw some bacon on my overly cheesed burger, not because it was good for me – I did it because I love bacon and I wanted to.
I decided that I was going to justify my actions even though I knew that piece of bacon could put my cholesterol over the edge.
...Developing an attention-grabbing infographic isn’t as simple as putting stats on a page with cute little icons, and then hoping someone sees and shares it. Here are five tips for creating and promoting an effectiveinfographic.
By now, you’ve heard the hype surrounding mobile marketing; everyone is jumping on the mobile bandwagon lately. You may think this is just a passing trend, but in a few years, mobile search will surpass desktop search for the first time ever. If your school hasn’t gone mobile, it’s time to reconsider or fall behind.
Having a well-designed website that looks good on a desktop computer used to be enough; however, the costs of tablets...
LENEXA, Kan. – (May 14, 2012) – PlattForm Advertising received nine awards from the Hermes Creative Awards for marketing campaigns in several different categories. Among them, the agency received two prestigious platinum awards for their internal rebranding project and company website.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design...
Your website is likely to be a gateway for prospective students to learn more about your college or university and request information. How much emphasis do you place on its performance in terms of generating inquiries and enrollments for your institution? Are you setting new benchmarks and expectations for your website each year? Here are a few tips I give clients to maximize ROI of their website from a conversion standpoint.
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