Deciphering the Challenges of Today's Changing Landscape.
Key Takeaways:
Follow the link below to request your white paper today.
http://www.contact-forms.com/contactforms/plattform-tradeshows57/
This edition of Marketing Matters details various advertising options for schools on YouTube, presents a webinar with Leads360 focused on yielding optimal conversion rates by combining multiple contact methods, and shares a behind-the-scenes look at PlattForm’s documentary, Reconstructing the Dream. Also, click through an e-book highlighting PlattForm's 2012 accomplishments and read details on an exciting new partnership with Sterling Partners.
Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College, and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing, and key strategies to employ to increase enrollment success.
Today's prospective students have more control than ever before. How and when they react and respond is up to them - and now, they have even more outlets in which to communicate. Because of this, their media habits are constantly changing. But are your marketing efforts keeping up?
“What is the value of social media for my institution?" - a question many education marketers have asked. While there are plenty of benefits, from brand awareness to building relationships, social media also provides your students and prospects a very public avenue to voice their opinions about your institution – whether they’re positive or negative sentiments. Social media should be utilized to engage with your fans and expand your reach to new audiences, but if you’re not monitoring what the online community is saying, you’re missing key information that may influence how people feel about your brand. During this webinar, we'll uncover how consumers use social media to make decisions, why taking a proactive approach is crucial to avoiding potential disasters, and what tools and resources you need to start taking control of your online brand reputation.
Deciphering the Challenges of Today's Changing Landscape.
Key Takeaways:
Follow the link below to request your white paper today.
http://www.contact-forms.com/contactforms/plattform-tradeshows57/
Deciding to hire an outside agency to manage your pay-per-click (PPC) marketing efforts can intimidate some. Becoming knowledgeable on what to look for in an agency you should consider will eliminate the intimidation factor. These 5 vital qualities should be present in any agency you are considering working with or already working with to effectively market your brand in the PPC arena.
In today’s hyper-connected world, repurposing content for multiple media channels is no longer an option. But if you’re not following best practices, your message could be falling flat. Download our four tips for effective cross-channel copywriting to make sure your efforts don't fall flat.
Prompt inquiry response and continual nurturing is vital to optimal conversion rates and successful student enrollment. PlattForm provides best practices for key admissions processes as well as industry trends.
From 2006 to 2010, the average higher education response rate has declined by 2.8% (Gillis). That may not seem like much, but if you consider a school that is executing a 100,000-piece direct mail search campaign, 2.8% equals 2,800 prospective students that are not initially making it into their inquiry pool.
After a review of this document, you will better understand technology’s influence on Search marketing, why traditional response rates have become inadequate for measuring Search performance, and the benefits of an outcomes-based approach to Search.
The following paper is based on research from current enrollment leaders to show the impact of effective student search strategies on ROI – one of the largest investments college enrollment professionals control in shaping their new-student classes.
After a review of this document, you will better understand:
A private, non-profit university on the west coast desired to increase their online brand presence. Faced with increasing online competition from both forprofit and traditional institutions, the university realized that a strong, cost-effective digital media campaign was necessary to compete in the marketplace and enroll new students. PlattForm worked closely with the university to develop marketing campaigns that showcase what the university has to offer, while consistently representing the institution’s brand through multiple interactive mediums.
Alfred State College desired to concentrate their recruitment efforts on those prospective students most likely to enroll, saving their admissions team valuable time and increasing ROI. PlattForm recommended Target Statistical Analysis—a program that allowed the College to assign a rating profile to their inquiries.
Southern Nazarene University partnered with PlattForm to increase their monthly traffic and inquiries. By implementing PCC and SEO campaigns to fit their needs, Google search traffic rose approximately 60 percent, MBA-MSM’s traffic increased 24-28 percent, time spent on program pages went up 42 percent, and year-end conversion rate increased about 47 percent.
A client with a very niche trade program sought an increase in traffic and inquiries from a new and optimized website with program-specific content. See how PlattForm increased search engine traffic and more than doubled inquiries.
There's no question that higher education budgets as a whole have been rocked recently by economic change. More institutions are looking for other areas of opportunity for growth. Many have turned to adult ground and distance education programs as an economically viable option to grow their overall student populations. In this white paper, Building a Successful Adult Education Program: Part 1, we offer three critical factors to examine before launching adult education programs.
Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI
Part 2 in our three-part series
Whether or not your institution succeeds or fails with its adult education and distance learning programs depends largely on the structure of your admissions team. In this paper, we will explore your institution's admissions structure, how to build your team and how to gauge your team's effectiveness.
Key takeaways include:
The paper offers insights and guidance on the best marketing strategies for promoting adult education programs in a digital age, an analysis to help you determine which media will be most effective for your plan and guidelines for how to determine ROI.
Specifically, you'll learn:
Laurus Technical Institute desired a website with a user-friendly content manager and mobile version, in addition to an increase in conversion rates. See how PlattForm's redesign and development helped them achieve these objectives while increasing overall site traffic by 42 percent, mobile inquiries by 592 percent, and user-to-inquiry conversion rate by 21 percent.
This case study details an SEO campaign for a small, private, liberal arts institution that also included the addition of a quick contact form and call-to-action buttons on the website. As a result, the client’s website traffic steadily increased year-over-year, while their web-based inquiries increased at an astounding rate.
Now that you’ve mastered Facebook best practices for your school, start taking your posts to the next level with these sneaky tips.
Ready to really give your tweets some wings? Try these sneaky tips for Twitter!
Infographics can transform mundane statistics or information into eye-popping, sharable images. But developing an attention-grabbing infographic isn’t as simple as putting stats on a page with cute little icons. Here are 7 tips to create an awesome infographic.
When it comes to building a successful pay-per-click (PPC) strategy, the key is “balance;” balancing spend and traffic against relevancy and conversion rates ensures dollars aren’t wasted in what has increasingly become a very competitive marketing environment. This is crucial to consider when targeting long-tail keywords and broach match base terms – to avoid favoring one over the other. Download our resource document to learn how you can strike that perfect balance for your PPC campaign and maximize performance.
A PlattForm client wanted to increase their inquiries and conversion rates while maintaining their cost-per-application goal. See how we helped them achieve these objectives and increase their admissions representatives' efficiency with a Career Advisor Live Transfer (CALT) campaign.
Interaction with your Facebook fans not quite meeting your goals? Make a good impression by following these totally terrific best practices for schools.
Want your tweets to really sing? Follow these simple Twitter best practices to make your updates truly top-notch!
The beginning of political advertising for the presidential election is quickly approaching, and because of the Citizens United ruling, spending is expected to be the highest in history. How will this affect your school’s advertising efforts – and inquiries?
A PlattForm client sought to increase brand awareness on the Web, as well as meet an aggressive enrollment goal. See how PlattForm helped them achieve success with a strategic, targeted, online banner campaign to supplement existing PPC efforts.
Looking for a way to measure how many of your social media followers are actually converting and becoming students? Well, you’re in luck! Google Analytics has launched its new Social feature that allows users to easily measure social media efforts in terms of conversions, traffic and user engagement.
In this white paper, Tracy Kreikemeier, PlattForm's CMO discusses the state of education marketing as it pertains to traditional media, online search and pay-per-lead.
This white paper discusses how the modern media environment is obscuring true TV performance and what savvy marketers are doing about it. Recommendations are provided for results-oriented education advertisers.
Learn about PlattForm's exceptional Agency of Record partnership with Dawn Career Institute. Watch the Prezi!
Generate more inquiries with paid search. Is your school missing out on potential online inquiries? Learn more about our PPC service.
Your school participates in social media whether you realize it or not. That's because your prospective students are using social networks like Facebook and Twitter to express what's on their minds. Are you leveraging social media? Learn more about our social media service.
You can do everything right in driving prospective students to your website through effective SEO and paid search marketing, but what happens once they get there? Learn more about our Website Marketing service.
Where your school appears on search engine results pages directly impacts the amount of traffic to your website. Learn more about our SEO service.
Instantly connect your hottest prospects with admissions. If prospective students are interested in your school, why make them wait? Learn more about our CALT service.
Every day, you work tirelessly to motivate and shape the next generation of leaders. Education is your passion. Your business. It's ours, too. Learn more about PlattForm as an agency of record and our inquiry management offering.
PlattForm has performed and analysis of the available media to give you a better of the benefits (or downsides) of each. The following chart will guide you through the selection process and help you choose the medium that will maximize responses to your advertising efforts.
As leaders in education marketing, we've developed some examples of PlattForm resources and price ranges to use as practical guidelines for helping you develop video solutions to your marketing challenges
Landing page optimization is a key component of a successful pay-per click marketing campaign. Here are five tips to ensure your landing pages perform to their fullest potential.
The more you read about smart phones and see them everywhere, the more you wonder if you should tailor your marketing to serving the mobile market. The quick answer is YES, but read the article to find out more!
Like any marketing initiative, when you begin planning for a remarketing campaign, taking the time to develop your communication strategy and messaging can mean the difference between success and failure. Follow our seven simple steps below to ensure your campaign’s success!
With some websites, you can tell they need to be redesigned simply by looking at them. With many school’s sites, the need to redesign is less obvious.
Our website marketing experts have developed five surefire tips for optimal website performance and inquiry generation. Read the article to find out more!
Make sure your reps know that their salary is not the extent of your investment in them.
The Internet Corporation for Assigned Names and Numbers (ICANN) recently approved the .xxx as the newest top-level internet domain (TLD).
Today's prospective students have more control than ever before. How and when they react and respond is up to them - and now, they have even more outlets in which to communicate. Because of this, their media habits are constantly changing. But are your marketing efforts keeping up?
A new era of competition is emerging in the online post-secondary market. Non-profit universities are now targeting exactly the same student demographic as for-profits. This increased variety throughout the sector means that institutions must compete on three dimensions: brand, price and outcomes.
Presented at the MAPCCS 2012 Fall Conference. PlattForm's Director of Digital Media, Peter Amerio, discusses the continued rise of mobile device usage and its impact on education marketing.
Presented at PAPSA 2012, this presentation focuses on how to leverage your social media marketing strategy to increase engagement and enrollments. Download this presentation for valuable insights on necessary steps to building an effective social media campaign, how to manage and measure campaign success on an ongoing basis, and what social monitoring looks like and why it’s important.
Presented at FAPSC 2012, this presentation explores the different ways social media can lead to big results. Download this presentation to learn: how social media changes the path to enrollment; how to create an effective social media campaign; how to measure campaign success; and the benefits of social monitoring.
PlattForm presentation on today's media landscape, the media measurement challege, television viewership statistics, public perception and effectiveness of traditional media, the digital influence on modern media, and the implications to marketers.
PlattForm's presentation about State of Education Marketing Pay-Per-Lead trends.
PlattForm's Presentation about Google Algorithms, SEO/Website Marketing Implications, Pay per Click for Education Landscape, MObile Growth, the Rise of Digital Media and an Integrated Approach to Search Marketing.
PlattForm's presentation on Pay-per-Click for Education Landscape, Mobile Growth and Rise of Digital Media and Integrated Approach to Search Marketing for APSCU 2012.
PlattForm's presentation on Traditional Media for APSCU 2012.
PlattForm's presentation on Pay-Per-Lead Trends, Changes in Lead Mix, Today's Pay-Per-Lead Marketplace, Complience and Future Outlook for APSCU 2012.
An understanding of social networking goes over the basics of social networking: how to use it, how people are using it currently, and how social networking could change in the future.
COO Mike McHugh presents a concept on new marketing: what is changing, and what you need to do to keep up with the latest innovative trends.
“What is the value of social media for my institution?" - a question many education marketers have asked. While there are plenty of benefits, from brand awareness to building relationships, social media also provides your students and prospects a very public avenue to voice their opinions about your institution – whether they’re positive or negative sentiments. Social media should be utilized to engage with your fans and expand your reach to new audiences, but if you’re not monitoring what the online community is saying, you’re missing key information that may influence how people feel about your brand. During this webinar, we'll uncover how consumers use social media to make decisions, why taking a proactive approach is crucial to avoiding potential disasters, and what tools and resources you need to start taking control of your online brand reputation.
A new era of competition is emerging in the online post-secondary market. Non-profit universities are now targeting exactly the same student demographic as for-profits. This increased variety throughout the sector means that institutions must compete on three dimensions: brand, price and outcomes.
PlattForm and Leads360 discuss the impact of the latest regulations on contact and enrollment rates and cast a vision for staying ahead of future challenges. By viewing this webinar, you will learn more about inquiry trends, inquiry quality, contactability, conversion rates and enrollment rates.
The EDU pay-per-lead (PPL) space has never been more dynamic than over the past two years. Changes in the regulatory environment, the digital world and education marketing have caused the landscape of PPL marketing to evolve. It is a different world today. In this webinar we explore how the industry has evolved, current industry trends and how you should approach future PPL efforts.
Google algorithm changes, rising costs-per-click, increased competition, more aggressive marketing tactics. These are only a few of the challenges education marketers face in today's world of Online Search. What was once an uncomplicated, effortless routine today takes effective strategy development and active research - it takes interactive marketing expertise. So how do you stay prepared, ahead of the game and successful ? Join PlattForm and Google as we delve into the state of online search.
While the importance of TV to a successful, multi-channel marketing plan is still undisputed, it's evident that TV's place in education marketing plans has changed. The explosion of high-volume, low-cost Internet sources over the last decade have created intense competition for cross-channel marketing dollars. So where does TV fit in today's marketing mix?
With industry starts falling more than 20% in 2011, many have asked, "Where have all the students gone? And when are they coming back?" By attending this webinar, you will learn what to expect as the market changes and how to compete in the current climate based on Parthenon's newest enrollment trends report.
Presented by Robert Lytle and Chris Ross, partners from the Parthenon Group. Parthenon is a strategy consulting firm with years of experience working in both private sector and traditional higher education.
A deeper look into building your own social network. PlattForm experts talk about the top tools to use, and how to use them best for SEO and for your community.
It's not just SEO anymore - there are many things you need to be doing to stay at the top, and consistently increase your traffic and inquiries. What's the answer? Website Marketing!
Attorneys Ed Cramp and Michelle Donovan, of Duane Morris LLP, discuss APSCU’s new guidance document on the Department of Education’s Misrepresentation Rule.
Attorney Cheryl Burbach, discusses .XXX domains and the implications for the education sector, other proposed top-level extensions, school trademarking and blogging and intellectual property regulations.
In this webinar, PlattForm presents the results of a benchmark study conducted by Leads360, along with additional insights into the impact of regulations on inquiry generation and enrollment trends.
Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College, and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing, and key strategies to employ to increase enrollment success.
In our podcast, Winning with Web Design, Joe Mulvihill, SEO Manager interviews Matt Kluemper, Web Design Manager and Dustin Steller, Senior Web Designer on best practices for redesigning your website.
This edition of Marketing Matters details various advertising options for schools on YouTube, presents a webinar with Leads360 focused on yielding optimal conversion rates by combining multiple contact methods, and shares a behind-the-scenes look at PlattForm’s documentary, Reconstructing the Dream. Also, click through an e-book highlighting PlattForm's 2012 accomplishments and read details on an exciting new partnership with Sterling Partners.
This edition of Marketing Matters includes PlattForm's 'Marketing or Rocket Science' webinar, providing an in-depth look at the significant role of media mix and contact rates in enrollment marketing success, and a list of the most impactful Google algorithm changes in 2012. Also, get an inside look at our office culture with a feature on how PlattFormers celebrate the holidays and a profile on account coordinator Ashley Pierre-Louis.
This edition of Marketing Matters reveals the seven must-haves for a compelling infographic and a webinar detailing the new era of competition that is emerging in the online-post secondary market. In addition, check out Leads360's research on winning contact strategics for optimal conversion and a new white paper detailing advancements in the science of education marketing. Lastly, don't miss PlattForm's sneaky social media tips on how to make the greatest impact on your Twitter and Facebook audiences.
In this month's newsletter, learn how to properly build online, social relationships; learn 5 tips to make your infographics stand out; and about PlattForm winning its second Emmy for helping the Kansas City Autism Training Center. Then, find out how for-profit schools can brand themselves online with the recent influx of large, nonprofit schools into the the online world.
This edition of Marketing Matters covers individual characteristics that have been identified by Leads360 as helpful to improving sales conversations, an infographic illustrating prospective students' "path to conversion," and an overview of PlattForm's newly released remarketing solution, Lead Re-Gen. Also, watch part 2 of PlattForm's webinar series: Budget Building.
This edition of Marketing Matters features a webinar where PlattForm CMO Tracy Kreikemeier and Leads360's Martin Lind discuss recent contact rates and enrollment trends, an article discussing how to determine the value of your social media efforts with Google Analytics, and a look at how the spending in this year's political campaigns, which is expected to be the highest ever, will affect your school's advertising efforts. Also, read how PlattForm helped a nonprofit university meet its enrollment goals by implementing a strategic online banner and branding campaign.
This edition of Marketing Matters feartures Tracy Kreikemeier's white paper on the State of Education Marketing, an article about an APSCU session held by Career College Central for sector leaders, our previous webinar with Leads360 on Inquiry and Enrollment Benchmarks and the Dawn Career Institute Case study.
Read this issue of Marketing Matters to find our State of Education webinar, read about the upcoming APSCU 2012 Convention, and find what mix delivers your desired results when evaluating cost-per-enrollment.
This edition of Marketing Matters discusses how to get the most out of your money with creative television. Read this month's issue to find out if Pinterest is the right tool for your institution, and watch our webinar about today's traditional and private sector students.
In this edition of Marketing Matters, PlattForm answers how much should be spent on high-quality TV spots, and whether or not Pinterest can be used as a good marketing tool. Also, read about the award PlattForm received from Leads 360, and watch a webinar about prospective students.
In this edition of Marketing Matters, PlattForm releases its new white paper and discusses both PPC landing page optimization and using data to make important marketing decisions
In this edition of Marketing Matters, PlattForm explores the behind the scenes details of a recent TV spot, compliance outlook for 2012, and a copy of the recent webinar :: Your school's defense against .xxx domains webinar.
